Performance Marketing Manager (m/w/d)

Tasks

You build marketing funnels and flywheels for lead generation and conceptualize lead nurturing, landing pages, and CRM processes, particularly in HubSpot.

• You optimize existing marketing campaigns and develop data-driven approaches to improve the customer journey.
• You take over the operational implementation of Ad campaigns in collaboration with our Content- and Social-Media Team.
• You analyze our CRM data, identify optimization potential, and develop both CRM optimizations and innovative marketing strategies from this.
• You are responsible for and develop performance marketing, particularly SEA, Paid Social, and other paid channels, analyze campaign results, and optimize these to maximize lead generation and qualification.
• You work closely with the Sales Team to ensure a continuous lead generation and qualification process. You build marketing funnels and flywheels for lead generation and conceptualize lead nurturing, landing pages, and CRM processes, particularly in HubSpot.
• You optimize existing marketing campaigns and develop data-driven approaches to improve the customer journey.
• You take over the operational implementation of Ad campaigns in collaboration with our Content- and Social-Media Team.
• You analyze our CRM data, identify optimization potential, and develop both CRM optimizations and innovative marketing strategies from this.
• You are responsible for and develop performance marketing, particularly SEA, Paid Social, and other paid channels, analyze campaign results, and optimize these to maximize lead generation and qualification.
• You work closely with the Sales Team to ensure a continuous lead generation and qualification process.

Qualification

• You have already gained practical experience in building marketing funnels, lead generation, and CRM strategies, or you are extremely eager to develop further.
• You know HubSpot inside out and may even have experience with Salesforce.
• You have solid knowledge of performance marketing, particularly in SEA, Paid Social, and other paid channels.
• You are structured, analytical, and love making data-driven decisions. You're not lacking creativity and implementation strength!
• You take responsibility, work independently, and are eager to lift TAM Marketing to the next level with us.
• You think strategically and operationally, like to get involved, and enjoy achieving great goals together as a team!
• You're simply a powerful machine in your job and have a desire to create something big.

Benefits

• The TAMtastischest Team ever with an empowering, humorous, and appreciative atmosphere.
• A meaningful, sustainable business field around the themes of modern leadership, entrepreneurship, and New Work.
• A grandiose office in Kreuzberg and still the possibility to work part-time from home office.
• Individual opportunities for further education. We want you to grow!
• The wittiest Head of Marketing in all of Berlin (or at least that's what we say) and what others call