Performance Marketing Manager (m/w/d)

We are relyon, a rapidly growing system integrator with a focus on AI and automation. Our mission: eliminate manual work, connect systems intelligently, and pragmatically apply AI, with measurable impact.

What sets us apart:

• We work with customers from small to large enterprises, from the first idea to productive systems.
• We rely on short distances, clear processes, and the courage to think anew.
• We believe in Ownership: You are responsible for your topics end-to-end.

About the role
We are bringing a European AI platform to market and are looking for a data-driven Performance Marketer who will build and scale our Paid Channels from scratch. Our target audience is CEOs, CIOs, and CTOs of regular mid-sized companies in the DACH region, the product requires explanation. We are looking for someone who generates precise leads in this segment, no spray-and-pray, but measurable pipeline impact.

Tasks

Google Ads (Main Channel)

• BUILDING search campaigns on Intent-Keywords as well as Performance Max and Display-Retargeting
• YouTube Ads (Pre-Roll, In-Feed) for distributing Thought-Leadership Content
• Clean implementation of Conversion Tracking (GA4, HubSpot-Integration) and ongoing optimization of Bidding Strategies, Negative Keywords, and Quality Score

LinkedIn Ads

• SETTING UP Sponsored Content, Message Ads, and Lead-Gen Forms
• ABM Targeting through Company Lists, Job Titles, and Industries as well as BUILDING Matched Audiences and Lookalikes
• A/B Tests of Creatives, Copy, and Audiences

Other Channels (Secondary)

• Meta Ads (Retargeting, Lookalike) and Reddit Ads in relevant Tech- and AI Communities
• Experimental tests with programmatic and native Ads

AIO & GEO (AI Search Optimization)

• DEVELOPING a strategy for visibility in AI Overviews, ChatGPT Browse, and Perplexity
• Content Briefings for organic content that ranks in AI search results, including monitoring of own and competitor visibility

Reporting & Optimization

• Weekly Performance Dashboard (Spend, CPC, CPL, MQL Costs, Pipeline Attribution) and monthly Strategy Report with recommendations
• Cross-channel Budget Allocation with focus on Leads-to-Pipeline Quality rather than mere Lead Quantity

Qualification

Must-haves

• Fluent German (native language or C1+); Ad-Copies, Landing Pages, and Reporting are consistently in German
• Demonstrable Google Ads experience in the B2B-SaaS field with measurable results (CPL, ROAS, Pipeline Impact)
• LinkedIn Ads experience, ideally with ABM approach and Lead-Gen campaigns
• Independent Full-Funnel Thinking: Optimization on Pipeline and Revenue, not just clicks
• Experience with GA4, Google Tag Manager, and Conversion Tracking
• A minimum of one concrete Case Study with numbers (CPL, ROAS, Budget, Result)

Nice-to-haves

• Experience with AIO / GEO (AI Search Optimization), e.g. visibility in Perplexity, ChatGPT Browse, Google AI Overviews
• HubSpot knowledge (Lead-Sync, Attribution-Reports)
• YouTube Ads experience (B2B Pre-Roll, Thought Leadership)
• Experience with regulated industries (Healthcare, Financial Services, Public Sector)
• A/B Testing Frameworks and statistical evaluation
• Reddit Ads or programmatic experience

Benefits

Remuneration: Attractive basic salary and monthly chance for performance-based bonuses

Flexibility: Hybrid work possible, flexible working hours

Development: Diverse development and certification opportunities with much freedom

Workplace: Height-adjustable desk, ergonomic office chair, two external monitors, and docking station

Equipment: MacBook or ThinkPad, as well as noise-cancelling headset

Extras: Corporate benefits, JobRad, €100 contribution to occupational pension and coffee flat

Your way to us

1. Short application: Curriculum vitae and salary expectation, optional cover letter and references
2. Intro Chat (30 min): First getting-to-know-you with our Head of People Operations
3. Follow-up & Practical Task (60 min): Professional exchange and mini-case with the department head
4. Executive Interview (30 min): Final conversation with a board member
5. Decision: Feedback within 5 working days

Contact person: David Walleneit, Head of People Operations

We look forward to applications from all people, regardless of gender, origin, religion, age, sexual orientation or disability.

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