Performance Marketing Manager (m/f/d)

TL;DR – We develop AI-powered professionals for tomorrow's healthcare. Our AI receptionist Luna is already automating patient communication in medical practices today. After establishing ourselves as market leaders in dentistry, we are now taking the next big step: new medical specialties, new countries, new products. As Performance Marketing Manager, you will be responsible for how we reach and acquire new practices, systematically expand our paid channels, and make every invested euro measurably more profitable.

Why praxipal?

The shortage of skilled workers is the biggest challenge for our healthcare system. Tens of thousands of positions remain vacant every year, and the demographic change ensures that this development will continue to intensify. Medical practices rely on our AI receptionist Luna to relieve their staff and keep healthcare accessible for everyone.

We are a tech-driven company and deliberately focus on a small, highly talented team. What defines us is the pace and intensity with which we work, but the teamwork is just as important to us. That's why we come to the office every day: to exchange ideas, learn from each other, and grow together.

What you will do

In one sentence: you will build and scale our paid acquisition channels and ensure that every marketing euro demonstrably leads to new customers.

• You plan, set up, and optimize campaigns across Meta, Google, and other relevant channels

• You manage our marketing budget independently and keep an eye on CAC and other key figures at all times

• You continuously test new creatives, keywords, and landing pages, and scale what works

• You set up a clean tracking and reporting system so that decisions are based on data rather than gut feeling

• You work closely with sales and product to continuously refine target groups and messaging

• You develop our performance marketing strategy from scratch, rather than just managing an existing process

What we are looking for

• You have at least 3 years of experience in performance marketing, ideally in a B2B startup or SaaS environment with a focus on SMB customers

• You have independently managed budgets and demonstrably reduced CAC or increased ROAS

• You think data-driven and make decisions based on key figures rather than assumptions

• You are proficient in using tracking and analysis tools

• You are hands-on and do not shy away from unglamorous tasks

• You communicate confidently in German and English, both written and spoken

• You want to work on-site in Berlin 5 days a week

Your benefits

• Competitive salary and participation in our VSOP program

• Full responsibility for our performance marketing budget and direct impact on our growth

• Collaboration with a strong, motivated team and many growth opportunities

• Urban Sports Club

• Deutschland-Ticket Job Ticket

• Lunch subsidy via Lunchit and shared dinners at company expense

• Regular team events and offsites

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