Performance Marketing Manager (m/w/d)

Our favorite places are something special – now they need even more visibility.

Lieblingsplatz Hotels stands for special locations with personality. Locations where guests feel like they're at good friends on vacation. Over the years, individual houses by the coast have grown into a growing hotel world – with our own Lieblingsplatz operations and our innovative partner model for independent private hotels.

To make these favorite places also be found, it takes more than just beautiful pictures and good stories. It takes clever strategies, strong campaigns, and a good feel for data, reach, and performance.

Exactly here you come into play.

From our central office in Bendestorf out, you work across for our own hotels and partner houses. You develop marketing measures that make an impact – from digital campaigns to performance marketing up to the further development of our brand and its radiance.

If you think about marketing not just creatively but also analytically, have a desire for growth, and want to ensure together with us that even more guests discover their favorite place, then we should get to know each other.

Performance Marketing Manager (m/w/d) – Holiday Hotels | KI, CRM & Loyalty

To strengthen our team, we are looking for a strategically thinking, data-driven personality who takes our performance marketing in the holiday hotel industry to the next level.

You combine performance focus with brand understanding, manage budgets entrepreneurially, and develop innovative CRM and loyalty strategies for sustainable growth of direct bookings and guest binding.

Your mission

You are responsible for generating digital demand for our holiday hotels. The goal is to reduce dependence on OTAs, increase the direct booking rate, and build long-term guest relationships through intelligent personalization.

Tasks

Performance-Marketing & Demand Generation

· Development and implementation of performance-oriented campaigns along seasonal demand cycles (holiday seasons, early bookers, last-minute)

· Management of paid channels (SEA, Paid Social, Retargeting, Metasearch)

· Optimization of the direct booking strategy in close coordination with Revenue Management

· Conversion optimization of hotel websites and booking paths

Budget Responsibility

· Co-responsibility for planning and managing the performance marketing budget

· Forecast-based budget planning in coordination with Revenue Management

· Continuous monitoring of cost-to-revenue ratio

Reporting

CRM & Personalization

· Strategic further development of our CRM system dailypoint

· Expansion of automated pre-, in- and post-stay campaigns

· Newsletter dispatch

· Segmentation by travel types

Building & Steering a Loyalty Program

· Concept and implementation of a loyalty program

· Development of attractive benefits for direct bookers (e.g. upgrades, early check-in, exclusive offers)

· Success measurement based on defined KPIs

· Close connection with brand positioning and guest experience

Analyse & Interface Management

· Ongoing analysis of KPIs such as ROAS, CPA, Conversion Rate, Direct Booking Share vs. OTA

· Cooperation with Revenue Management to optimize price and demand impulses

· Coordination with Sales & Operations to ensure consistent brand and offer communication

· Identification of new trends in the leisure and holiday market

Qualification

You bring this

· Several years of experience in performance marketing – ideally in the tourism or hospitality industry

· Experience with seasonal business models

· Solid CRM knowledge – ideally with dailypoint or similar systems

· Strong analytical and entrepreneurial thinking

· Understanding of pricing strategies and cooperation with Revenue Management

· Enthusiasm for KI, automation, and data-driven processes

Benefits

Close collaboration, short decision-making paths, and flat hierarchies that enable quick decisions

· A dynamic, growing environment where structures and ideas continue to develop

· Space for self-responsibility, initiative, and own ideas

· A modern, digital working environment where innovation and humanity go hand in hand

· The opportunity for flexible and partly remote work

· Design freedom and development prospects within the growing Lieblingsplatz Hotels

· Common team events and exchange formats that strengthen team spirit

· Attractive employee discounts at our favorite places

Look forward to a team with hearts in the right place – and a working environment where collaboration is really lived. At your new favorite place, you can expect:

· An open, value-based corporate culture that puts people first

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