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Performance Marketing Manager (m/w/d)
Job description
REMEMBER stands for high-quality design-, lifestyle- and gift articles with that certain extra, which brings color into life and beautifies daily routine. With great passion, our products are exclusively developed and marketed internationally through our online shop and specialized retailers. For almost 30 years, we have been pursuing our mission to create outstanding design for everyday products.
In the coming years, we want to continue growing, become even stronger internationally, and digitally transform. For our team, that means: every day is exciting, offers new challenges, and provides plenty of space to bring in your own ideas into a very dynamic work environment. Therefore, we are looking for engaged colleagues who are open to new things, have enthusiasm, know-how, and creativity to join us on this path.
Aufgaben
- You plan, steer, and optimize cross-channel B2C performance campaigns on platforms like Google, Meta (Facebook & Instagram), Pinterest, and ideally TikTok.
- You develop strategies for comprehensive marketing funnel optimization – from Awareness to Consideration to Conversion and Retention.
- You design and implement efficient conversion-tracking structures across all relevant channels.
- You analyze campaign performance and user behavior with tools like Google Analytics (GA4) and Power BI.
- You create informative dashboards and reportings, lead data-driven optimizations, and present your results to internal stakeholders.
- You develop and test targeted remarketing campaigns along the customer journey to reactivate and convert potential customers.
- You conduct A/B tests and multivariate tests to systematically improve creatives, target pages, and funnel stages.
- You work closely with teams from Product, Sales, Design, and Data as well as agencies and external partners.
- You continuously monitor market trends, new platforms, algorithm changes, and best practices and lead innovations from there. You take over budget responsibility for your campaigns, keep KPIs in mind, and optimize along ROAS, CPA, and other target values.
Qualifikation
- You have several years of professional experience in performance marketing, particularly with Google Ads, Pinterest, and Meta Ads – ideally supplemented by experience with TikTok Ads.
- You bring fundamental knowledge in conversion tracking and ideally in the application of the Google Tag Manager (GTM).
- You are confident in handling web analytics and BI tools like Google Analytics (GA4) and Power BI.
- You understand funnel logic and have practical experience in funnel optimization and conversion rate optimization (CRO).
- You have experience in conceiving and implementing effective remarketing strategies.
- You work independently, data-driven, structured, and solution-oriented – with a high quality standard.
- You are communicative, team-oriented, and confident in coordinating with internal and external stakeholders. You know the common platform guidelines, data protection standards (e.g., DSGVO), and stay up to date in the rapidly changing marketing world.
Benefits
- Working in a design company in an old building loft.
- Mobility options for mobile work/Homeoffice.
- Design space for your own ideas.
- Flexible working hours.
- Flat hierarchies in a family-like work atmosphere.
- Attractive career prospects in a successfully growing company.
- A non-renewable employment contract (full-time) with attractive remuneration.
- Training and further education opportunities.
- Kostenfreie Getränke
- Firm- und Teamevents
- Mitarbeiterrabatt bei REMEMBER®
- Firmeneigene Parkplätze
If these tasks excite you, we look forward to your application. Please send us your comprehensive documents (cover letter, resume, certificates) with your desired salary and the earliest possible start date.
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Company information
- Company
- KF Design GmbH
- Location
-
Krefeld
Germany - Posted
- 7 months ago
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