Performance Marketing Manager (m/w/d)

We combine strategic and technological consulting with deep implementation expertise for marketing and sales organizations. Collaboratively, goal-oriented, and independently, we develop go-to-market strategies and business models for our clients and help them implement these in reality. We improve team and organizational forms of market areas, ensure the optimal use of suitable technologies, and set concrete creative and media performances.

This way, we proactively shape the sustainable success of our clients, such as Orlen Star, AOK, Unicef, Triumph Adler, and many other exciting companies in various industries.

Aufgaben

You plan, steer, and optimize performance marketing measures with a clear focus on SEA across the entire Google universe – from classic search to Performance Max, Demand Gen, YouTube, and Display.

You work hands-on on campaign setups: structure, keywords, creatives, bidding strategies, budgets, tests, and scaling.

You understand SEA not isolated but as part of a functioning overall setup consisting of offer, landing page, message, tracking, and conversion logic.

You analyze performance along the entire funnel – from impression to conversion – and lead concrete optimization measures.

You develop strategic approaches on how different Google campaign types can be used meaningfully together and according to goal (lead generation vs. e-commerce).

You work closely with consulting, content, and web teams to effectively implement campaigns – not just efficiently execute them.

You create reports and recommendations for clients and internal teams and explain results clearly and fact-based.

You have no hesitation in touching other channels (e.g., Meta, LinkedIn, retargeting) and bring these in when needed – even if Google remains the clear focus.

Qualifikation

2–4+ years of experience in performance marketing, with a clear focus on SEA / Google Ads.

Operative experience across the entire Google cosmos: search, Performance Max, ideally also Demand Gen, Display, or YouTube.

You think strategically, analytically, and pragmatically and know: good campaigns are not just created in an account but in the interplay of offer, page, and user expectation.

You have experience with lead generation and/or e-commerce – ideally in B2B and B2C.

You work safely with analytics and tracking setups (e.g., Google Analytics) and lead concrete measures from these.

You are curious, learning-ready, and open to new formats and channels – without blindly following every trend.

You work structured, self-responsible, and keep the overview even in complex accounts.

Benefits

• A long-term perspective in a growing, performance-oriented environment.
• Genuine hands-on work with relevant budgets and challenging setups.
• A team that thinks holistically about performance – not just channel- or tool-driven.
• Development opportunities in all dimensions of digital marketing.
• Hybrid work: Rheingau, Hamburg, remote, or at the customer's site.
• Flexible, family-friendly working models.
• An unlimited employment contract in a future-proof industry.
• Corporate benefits.

Please feel free to include your salary expectations with your application. We look forward to receiving your application!

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