Performance Marketing Manager (m/w/d)

We are looking for an experienced developer, who wants to develop challenging social media campaigns for premium customers in one of the most creative and leading film production agencies in Germany? You speak fluent Instagram and TikTok, know what the Meta Business Suite is, and understand why some videos go viral and others don't?

Then apply now with us in Leipzig, become part of our team and shape our strategic orientation actively.

We are looking for a part-time Performance Marketing Manager (m/w/d) in Leipzig

Aufgaben

As a Performance Marketing Manager, you will drive the measurable business success of our customers through data-driven paid social campaigns on TikTok, Instagram, and Facebook. You think in conversions, leads, and revenue and translate these goals together with project managers and the social media team into scalable campaign structures. You are the interface between creative content and hard performance thinking.

• Planning, implementation, and optimization of paid social campaigns with a clear sales and lead generation focus on TikTok Ads, Meta Ads (Instagram & Facebook)
• Synchronization with the social media team to content formats, creative briefings, and organic/paid cross-strategies
• Development and steering of full-funnel campaign structures: awareness, traffic, conversion, retargeting
  Zielgruppensegmentierung, lookalike audiences, and data-based targeting
• BUILDING AND MAINTENANCE OF UTM-TRACKING STRUCTURES AND PERFORMANCE DASHBOARDS
• Monthly reporting: analysis of CTR, CPC, CPM, ROAS, CPR, and other KPIs – prepared for customers and internal measures
• Direct responsibility for sales targets and conversion optimization along the entire funnel
• Testing new formats and automation possibilities

Qualifikation

• At least 3 years of professional experience in the field of paid social / performance marketing with a focus on sales
• Experience with e-commerce campaigns: product catalog ads, dynamic ads, shop integrations
• Knowledge in the automotive industry or B2B performance marketing is advantageous
• Outstanding team skills and experience in collaboration with project management and content teams
• Safe handling of tracking tools: Meta Pixel, TikTok Pixel, Google Tag Manager, UTM structures
• Analytical thinking and fundamental understanding of sales KPIs (CTR, CPC, CPM, ROAS, CPR, AVT)
• Experience with reporting tools (Meta Business Suite, TikTok Analytics, Google Analytics etc.)
• Creative flair for ad creatives and understanding of platform-specific content formats (Reels, TikTok, Stories)
• Structured, proactive working style with self-responsibility in an agile team environment

Benefits

• The freedom to develop your own ideas and work independently on them
• Flat hierarchies and the opportunity to make something happen
• The possibility to develop new business fields
• A wonderful office in Leipzig
• Always having the latest technology you need for your work
• Egym Wellpass membership
• RBL tickets

Please use our applicant form directly on our homepage!

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