Performance Marketing Manager (m/w/d) | 100% Remote | (D2C Brands)

We are elvent – a Direct-to-Costumer brand for high-quality Outdoor products for families, developed for unforgettable experiences in everyday life and on travel.

In addition to elvent, you will also support Flowers & Me, a rapidly growing DIY-Deko brand that connects creativity and home aesthetics in a unique way.

Both brands are growing strongly in E-Commerce and Social Media – and you will play a crucial role in developing performance campaigns data-driven and creatively.

The position is to be filled from March 1, 2026.

Aufgaben

As Performance Marketer (m/w/d), you are responsible for the paid growth channels for elvent and Flowers & Me. You steer performance and ensure that creatives, tracking, and processes become measurable better.

• You take over the overall responsibility for Meta & Google Ads – from strategy, structure, and setup to daily optimization
• You develop and steer Performance-Funnel-Structures (Prospecting, Retargeting, Retention) including clear testing logic
• You plan and monitor Budgets, goals, and pacing (ROAS, MER, CAC) and report performance regularly with clear next steps
• You build a Creative-Testing-System on: Hook/Angle-Ideas, Test-Setups, evaluation, iterations, and scaling (“Stop/Scale/Iterate”)
• You coordinate content production with Cutter/Video Editor, Design, and UGC/Creator and translate learnings into precise briefings
• You optimize Tracking & Reporting (Pixel, CAPI/Server-Side, UTMs, Dashboards, GA4) and ensure data quality
• You analyze data, recognize patterns, and lead concrete action recommendations (Creative, Audience, Funnel, Offer, Landingpage)
• You ensure clean Asset- and Test-Dokumentation (Naming, Versioning, Storage, Learnings), so scaling becomes reproducible
• You support in Feed-/Merchant-Center-Logic (Product data, PMax structure, Asset groups) and set improvements with the team
• You work closely with Content-, E-Commerce-, and CRM-Teams together to activate new growth levers (Sales, Landingpages, Offer tests, Retention flows)

Qualifikation

Must-haves

• About 3 years experience in Performance Marketing (Inhouse or Agency) – focus Meta Ads
• Very good knowledge of Meta Ads Manager (Structure, Testing, Optimization, Scaling)
• Safe handling of KPIs & Analyses: you can translate numbers into Strategies & Next Steps
• Structured working style, Ownership mindset, joy in responsibility
• Basic understanding of Tracking/Analytics (GA4/GTM basics, Pixel, CAPI, UTMs)
• Experience in close cooperation with Kreativteams (Briefings, Feedback, Learnings)
• Very good German knowledge and good English knowledge
• Solid experience with Google Ads or Multichannel strategies

Nice-to-have

• Marketplace ads (Amazon/OTTO/eBay) or Feed/Merchant-Center basics

Benefits

• 30 days vacation
• Clear development prospects with personal growth plan
• Responsibility from day 1 – own budgets, real ownership
• Flexible structures, short decision-making paths
• Strong, motivated team with regular exchange & events
• Office with good connections, drinks, coffee & snacks
• Benefits package (e.g. Hansefit)

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