Performance Marketing Manager / Meta Ads (m/w/d)

We are looking for an experienced developer who can help us show people how finances really work. Over 250,000 young people have been shown by Germany's largest financial education organization that finances don't have to be complicated. From this mission, Finanzklar has emerged. Because knowledge alone is not enough - most people fail not because they don't understand, but because they can't implement.

We're setting out to help people make the right financial decisions. Without commission logic against the customer. Without unclear products. But with real, independent consulting.

Our mission: Good financial decisions should no longer be left solely to experts - we democratize them.

And that's why we're looking for you. As a Performance Marketing Manager (m/w/d), you'll decide whether people will even learn about Finanzklar at all. We're looking for someone who doesn't just place ads, but understands why some campaigns move people and others don't.

Aufgaben

You plan, launch, and optimize our Meta Ads campaigns - from the target group to the budget to daily evaluation of the numbers. At the same time, you develop the creatives: ad images, videos, and texts that transport our message. You bring two things together: You analyze numbers and understand what they mean - and you develop from them pictures and texts that really move people. Your tasks in detail:

• Eigenständige Planung, Aufbau und Steuerung von Meta Ads Kampagnen (Facebook & Instagram) – von der Strategie bis zur Umsetzung
• Verwaltung und Optimierung von Werbebudgets mit klarem Fokus auf messbaren Ergebnissen (CPL, CTR, ROAS)
• Entwicklung von Kampagnenstrategien auf Basis von Zielgruppenanalysen und Marktbeobachtung
• Erstellung und Weiterentwicklung von Ad-Creatives – statisch und videobasiert – eigenständig oder in Zusammenarbeit mit dem Team
• Strukturiertes Testing von Zielgruppen, Creatives, Botschaften und Landingpages nach klarer Testlogik
• Regelmäßige Analyse der Kampagnenergebnisse und Ableitung konkreter Optimierungsmaßnahmen
• Erstellung verständlicher KPI-Reportings zur internen Auswertung und Weiterentwicklung der Strategie
• Aktive Mitgestaltung der Gesamtmarketingstrategie von Finanzklar

Qualifikation

Stellenanforderungen – what you bring

Fachlich:

• Analytisches Denkvermögen – you recognize patterns in numbers, draw logical conclusions and can translate data into decisions
• Grundverständnis für digitales Marketing und Social Media – you know how platforms like Facebook and Instagram work
• Affinität zu digitalen Tools und Systemen – new software is quickly accessible to you and self-sufficient
• Erste Erfahrungen mit Meta Ads, Google Ads or similar platforms are a plus - but not a must
• Meta Blueprint Zertifizierung from an advantage - but no exclusion criterion
• Sauberes, fehlerfreies Deutsch in Wort und Schrift – Pflicht

Kreativ:

• Gespür für visuelle Wirkung – you recognize what moves people and what doesn't
• Fähigkeit, Werbebotschaften klar und zielgruppengerecht zu formulieren
• Grundkenntnisse in Design- oder Videotools (z.B. Canva, Adobe Express, CapCut) from an advantage - or the willingness to learn them
• Interesse an Storytelling and the question of why certain contents work and others don't

Persönlich:

• Hohe Eigenmotivation – you drive yourself forward, even if no one asks
• Schnelle Auffassungsgabe und Lernbereitschaft – you are ready to quickly absorb and apply a lot of information
• Strukturierte und gewissenhafte Arbeitsweise – you work precisely, document cleanly and hold yourself to defined processes
• Offenheit für Feedback and willingness to continuous further development
• Teamfähigkeit – you work closely with management and team together and communicate proactively

Vorerfahrung im Performance Marketing Management is a plus - but not a must. What matters is who you are as a person, not what's on your resume.

Benefits

What you get

• Intensive Onboarding over about 6 months – you'll really be built up here, not thrown into the deep end
• Attractive fixed salary plus variable bonus payment upon target achievement - your efforts will be directly rewarded
• A workplace in Mannheim in a growing team that communicates directly and holds together
• Home office is possible after corresponding familiarization – we'll discuss it together
• Echtes Entwicklungspotential: who does well here, takes over growing budget responsibility and shapes the marketing strategy actively with
• Vollzeit or Teilzeit - we'll find a model that fits
• An enterprise with real mission – you help people make better financial decisions