Performance Marketing Manager / Meta Ads (m/w/d)

We are looking for an experienced developer who has a passion for finance and marketing. Our company is Germany's largest financial education organization, with over 250,000 young people having learned how finances really work. From this mission, Finanzklar was born. Because knowledge alone is not enough – most people fail not because they don't understand, but because they can't implement.

We are setting out to help people make the right financial decisions. Without commission logic against the customer. Without unclear products. But with genuine, independent consulting.

Our mission: Good financial decisions should no longer be left solely to experts – we democratize them.

And that's why we're looking for you. As a Performance Marketing Manager (m/w/d), you will decide with us whether people learn about Finanzklar at all. We are looking for someone who doesn't just place ads, but understands why some campaigns move people and others don't.

Aufgaben

You plan, launch, and optimize our Meta Ads campaigns – from target group to budget to daily evaluation of the numbers. At the same time, you develop the creatives: ad images, videos, and texts that transport our message. You bring two things together: you analyze numbers and understand what they mean – and you develop from them images and texts that really move people. Your tasks in detail:

• Eigenständige Planung, Aufbau und Steuerung von Meta Ads Kampagnen (Facebook & Instagram) – von der Strategie bis zur Umsetzung
• Verwaltung und Optimierung von Werbebudgets mit klarem Fokus auf messbaren Ergebnissen (CPL, CTR, ROAS)
• Entwicklung von Kampagnenstrategien auf Basis von Zielgruppenanalysen und Marktbeobachtung
• Erstellung und Weiterentwicklung von Ad-Creatives – statisch und videobasiert – eigenständig oder in Zusammenarbeit mit dem Team
• Strukturiertes Testing von Zielgruppen, Creatives, Botschaften und Landingpages nach klarer Testlogik
• Regelmäßige Analyse der Kampagnenergebnisse und Ableitung konkreter Optimierungsmaßnahmen
• Erstellung verständlicher KPI-Reportings zur internen Auswertung und Weiterentwicklung der Strategie
• Aktive Mitgestaltung der Gesamtmarketingstrategie von Finanzklar

Qualifikation

Stellenanforderungen – what you bring

Fachlich:

• Analytisches Denkvermögen – you recognize patterns in numbers, draw logical conclusions, and can translate data into decisions
• Grundverständnis für digitales Marketing und Social Media – you know how platforms like Facebook and Instagram work
• Affinität zu digitalen Tools und Systemen – new software is quickly accessible to you and you learn it independently
• Erste Erfahrungen mit Meta Ads, Google Ads or similar platforms are a plus – but not a must
• Meta Blueprint Zertifizierung from an advantage – but no exclusion criterion
• Sauberes, fehlerfreies Deutsch in Wort und Schrift – Pflicht

Kreativ:

• Gespür für visuelle Wirkung – you recognize what moves people and what doesn't
• Fähigkeit, Werbebotschaften klar und zielgruppengerecht zu formulieren
• Grundkenntnisse in Design- oder Videotools (z.B. Canva, Adobe Express, CapCut) from an advantage – or the willingness to learn them
• Interesse an Storytelling and the question of why certain contents work and others don't

Persönlich:

• Hohe Eigenmotivation – you drive yourself forward, even if no one asks
• Schnelle Auffassungsgabe und Lernbereitschaft – you are willing to quickly absorb and apply a lot of information
• Strukturierte und gewissenhafte Arbeitsweise – you work precisely, document cleanly, and hold yourself to defined processes
• Offenheit für Feedback und Bereitschaft zur kontinuierlichen Weiterentwicklung
• Teamfähigkeit – you work closely with management and team together and communicate proactively

Vorerfahrung im Performance Marketing Management is a plus – but not a must. What matters most is who you are as a person, not what's on your resume.

Benefits

What you get

• Intensive Onboarding over about 6 months – you will really be built up here, not thrown into the deep end
• Attractive fixed salary plus variable bonus payment upon target achievement – your efforts are directly rewarded
• A workplace in a growing team that communicates directly and holds together
• Real development prospects: who does well here takes over increasing budget responsibility and actively shapes the marketing strategy
• Vollzeit or Teilzeit – we will find together the model that fitsEin Unternehmen mit echter Mission – you help people make better financial decisions