Performance Marketing Manager / Media Buyer (m/f/d)

You live and breathe Performance Marketing – and want to do more than just manage campaigns, you want to truly scale them? You want to independently manage an advertising budget, test creatives, and measurably produce leads, instead of getting bogged down in endless agency coordination? Then you've come to the right place.

To strengthen our marketing team, we are immediately seeking a Performance Marketing Manager / Media Buyer (m/f/d) full-time (hybrid). You will independently manage paid marketing for our brand Papke Consulting and the Geschäftsführer-Depot® concept – from the campaign to the creative to the landing page.

Your mission is clear: We are bringing our Performance Marketing in-house and replacing external agencies. You will build this function within our company and be solely responsible for it. With us, you will get the budget, the tools, and the freedom to generate real impact – and see the impact of your work directly in the numbers.

Tasks

As the owner of our paid marketing, you will be responsible for the entire value chain of paid lead generation – from the ad to the conversion on the landing page.

Your responsibilities include:

• Media Buying on Meta (Facebook/Instagram) and LinkedIn – independent management of advertising budgets, bids, placements, and scaling with a focus on CPL and lead quality
• Planning, setting up, ongoing optimization, and scaling of all campaigns on Meta and LinkedIn Ads
• Building and managing new campaigns for reach and lead generation
• Target audience and funnel strategy: Lookalikes, retargeting, exclusion lists, as well as funnel construction across all stages (TOFU/MOFU/BOFU)
• Independent creation of static creatives and quick video edits (e.g., Canva, CapCut, Claude)
• Conception and briefing of more complex video creatives, as well as management of our editing and social media agency
• Advertising-effective copywriting for ads and landing pages
• Building a systematic creative testing process (hook rate, hold rate, structured iteration) as a central scaling lever
• Maintenance and conversion optimization (CRO, A/B tests) of our landing pages
• Management and reporting based on our existing KPI dashboard, as well as definition of tracking requirements (pixel, Conversions API, UTM)
• Overall conception and continuous further development of our paid strategy

In short: You will be responsible for our paid lead generation end-to-end and make it predictably scalable.

Qualifications

You think entrepreneurially, work independently, and measure yourself by results. For you, Performance Marketing is both a craft and a creative endeavor – and you bring both to the table.

MUST-HAVE SKILLS

• Several years of demonstrable professional experience in independent Performance Marketing / Media Buying (Paid Social)
• Very good knowledge of Meta Ads (Business Manager) and LinkedIn Ads
• Practical experience in creative production (static and simple videos, e.g., with Canva, CapCut, or similar)
• Very good, advertising-effective copywriting in German
• Data-driven work approach: You read KPIs, draw the right conclusions, and prioritize based on impact
• Basic understanding of conversion tracking and attribution (pixel, Conversions API, UTM)
• Experience with landing page / conversion optimization (A/B testing)
• Very good German language skills, both written and spoken
• Independent, structured, and results-oriented work style

NICE-TO-HAVE SKILLS

• Experience with YouTube / Video Ads (Google Ads)
• Experience in the complex B2B, finance, or insurance sectors
• Experience in managing external agencies (editing, social media)
• Knowledge of GA4, server-side tracking, or marketing automation
• Proficient use of landing page builders / CMS

Benefits

We are a solid and stable team and offer you many advantages:

Freedom to Shape & Real Responsibility You will receive your own advertising budget, modern tools, and short decision-making paths. You will work directly with management, build your function yourself, and see the impact of your work directly in the numbers. Instead of agency coordination: your own hand on the wheel.

Professional Work Atmosphere & Competent Colleagues We place great importance on an absolutely positive environment where you can contribute your strengths. Because only those who are in a good mood can inspire people. We work together goal-orientedly and support each other to achieve professional results. Collegial atmosphere and modern leadership. We live an open feedback culture and maintain efficient and structured communication.

Extensive Further Training Opportunities Every person we hire is supported long-term in their professional development. We see growth not only in key figures but also in the personality of our employees.

Secure Job & Long-Term Career Prospects Every person we hire can and should grow with us over time. The goal of every hire is long-term collaboration, which is why we consciously refrain from fixed-term employment contracts. We will continue to expand over the next few years and therefore constantly need more experts and/or managers. This means that with corresponding performance, you too will advance very quickly. We offer this position hybrid: Your workplace is our office in Münster, combined with partial mobile working.

Fair Salary & Performance-Based Pay We pay above-average salaries for corresponding performance. The salary range for this position, depending on experience and qualifications, is between EUR 4,500 and EUR 5,800 per month.

About Us We, the Papke Consulting Group, are a digital management consultancy operating throughout Germany with our headquarters in Münster. Among other specializations, we focus on surety bonds, receivables management (trade credit insurance, factoring, etc.), capital and financial consulting in the B2B sector, executive provisions, and management consulting.

As independent experts, we always advise companies using the most modern methods and jointly master our clients' challenges with future-proof and innovative solutions. Our day-to-day business differs from that of a 'typical' insurance broker. We acquire our clients through our comparison portals, such as Bürgschaft24, among others, and offer them various solutions, for example, on the topic of liquidity.