Performance Marketing Manager (Full Time) DtC Health Brand (m/w/d)

We are building the leading digital Consumer-Health-Brand in the area of Healthy Aging. Our mission: Vitality anew – for the best years of your life.

Forward Health combines medical credibility with digital innovation and creates a new kind of health brand: clear, trustworthy, consumer-friendly – with the goal of extending healthy life years.

Founded by experienced entrepreneurs who have already built successful DTC brands in the multi-million-dollar range. Supported by leading VC and renowned business angels.

Your Role

As Performance Marketing Manager, you will take on a central role in growing our brand. You are responsible for scaling our paid acquisition channels – particularly Meta (Facebook/Instagram Ads) and SEA (Google Ads) – and drive performance data-driven along the entire customer journey.

You will work closely with the growth and founding team and shape actively the expansion of a rapidly growing DTC Health Brand.

Tasks

Performance Marketing & Channel Ownership

• Planning, implementation, and scaling of performance campaigns on Meta and Google Ads (SEA)
• Ongoing optimization of CAC, ROAS, and conversion rates
• Guiding launches, promotions, and always-on campaigns

Creative Testing & Conversion Growth

• Development and testing of direct-response creatives, hooks, and ad concepts
• Collaboration with creators, designers, and external service providers
• Support for landing pages and funnel optimization

Customer Journey & Revenue Scaling

• Optimization of full-funnel performance (Prospecting → Retargeting → Retention)
• Further development of subscription and retention models
• Deduction of growth levers based on user behavior

Analytics & Reporting

• Monitoring of key performance indicators (ROAS, CPA, LTV, funnel metrics)
• Creation of reports and data-driven recommendations
• Closely working with founders on strategic growth decisions

Hands-On Growth Projects

• Responsibility for own visible projects in the performance & growth area
• Testing new channels, tools, and scaling approaches

Qualification

Your Profile

• Studies in Marketing, BWL, Media, Communication or comparable
• Multiple years of experience in performance marketing or paid social / SEA environment (start-up, e-commerce or agency)
• Very good understanding of Meta Ads and Google Ads
• Strong analytical, performance-oriented, and data-driven mindset
• Hands-on mentality, ownership, and implementation strength
• Passion for Health, Longevity, and Consumer Brands
• Very good German and English skills

Benefits

What we offer

• Direct collaboration with experienced founders (Ex-Mammaly, Ex-BCG, Forbes 30 under 30)
• High responsibility and steep learning curve
• Dynamic environment with flat hierarchies and much room for design

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