Performance Marketing Manager / Digital Campaign Manager (m/f/d)

We are the consultants to the world market leaders: Highly motivated experts who, as a successful team, drive digital end-to-end business process solutions. Together, we are strengthening the future of the most impressive companies in the world from mechanical and plant engineering, automotive, life sciences, pharmaceuticals, and chemicals, with whom we have much in common.

Our excellent reputation with hidden champions opens doors for you to demanding projects with unique opportunities for shaping. Become part of one of the best and most reliable consultancies and utilize diverse development opportunities. As a dedicated team member, you can quickly take on responsibility and grow beyond yourself here. You will meet a strong team that sticks together and genuinely wants to make a difference.

Objective of the Position

As a Performance Marketing Manager, you will be responsible for planning, implementing, and continuously optimizing data-driven marketing campaigns for image building and lead generation.

You will report to the Head of Digital Marketing.

What Awaits You

• Planning and implementation of data-driven digital B2B marketing/lead generation campaigns in collaboration with marketing, specialist, and sales departments

• Conception and content development of campaign goals, such as landing pages, micro-sites, further digital offerings in collaboration with specialist and marketing departments

• Operational campaign management on platforms such as LinkedIn, Google, Display / Programmatic, Retargeting

• Use of AI to optimize targeting, ads, and performance

• Expansion of the marketing automation and tracking infrastructure

• Campaign analysis and performance management

• Development of dashboards and reporting

What We Are Looking For

• >5 years of experience in implementing data-driven B2B performance marketing campaigns, ideally in the consulting, technology, or professional services environment, as well as demonstrable success in generating qualified leads

• In-depth experience with performance marketing tools and platforms (e.g., LinkedIn Campaign Manager, Google Ads, Programmatic, Marketing Automation, Tracking & Analytics)

• Solid experience in the area of responsibility as well as hands-on experience in the conception and production of relevant campaign elements (audience building, target content, ads, targeting and funnel mechanics, KPIs)

• Experience in using AI tools

• Strong analytical skills with a focus on performance data, reporting, KPI definition, and dashboarding

• Fluent German and English language skills

• Experience in an international context is an advantage

• Team player with humor, passion, and a structured, self-reliant, and results-oriented approach to work

Our Benefits:

Training and Further Education

Subject-specific training and further education opportunities

Company Health Promotion

Subsidy for company pension plan, additional insurance, various sports activities such as Urban Sports Club, Yoga, etc.

Events

Consultant days, Christmas party, summer party, team events, alumni meetings, anniversary celebrations and trips

Bonuses

Attractive salary models, employee referral bonuses

Working Hours

Flexible working time models, mobile working, 30 days of vacation, Workation

Equipment

Company mobile phone (iPhone), Notebook / Macbook, Employee PC Program, Ergonomic workstations, Free drinks, Common rooms with a feel-good atmosphere

Mobility

Mobility allowance, Bahncard, Jobrad (company bike leasing)

Allowances

Subsidies for kindergarten/daycare and extraordinary allowances depending on life situation and company tenure

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