Performance Marketing Manager

We are looking for a senior, hands-on performance marketing professional to own and scale all paid marketing campaigns across group businesses, Retail, HNI and UHNI. This role requires strong expertise in advanced tracking, attribution, and performance optimization. Key Responsibilities Own and manage all paid campaigns across the group, including Search, Meta, UAC, and other performance channels. Drive high-quality lead generation and user acquisition with clear ROI ownership across multiple businesses. Develop and implement comprehensive paid marketing strategies aligned with business objectives. Conduct in-depth analysis of campaign performance, identify areas for improvement, and implement optimization strategies. Manage campaign budgets effectively, ensuring efficient allocation of resources and maximizing ROI. Conduct A/B testing and experimentation to optimize campaign performance, including ad copy, landing pages, and targeting. Stay up-to-date with the latest trends and best practices in performance marketing. Collaborate with cross-functional teams, including sales, product, and creative, to align marketing efforts. Manage relationships with external agencies and vendors. Provide regular performance reports and insights to stakeholders. Requirements Bachelor's degree in marketing, business, or a related field. 5+ years of experience in performance marketing, with a proven track record of success. Deep understanding of paid advertising platforms, including Google Ads, Facebook Ads, and others. Experience with advanced tracking and attribution methodologies. Strong analytical skills and experience using data to drive decisions. Experience with A/B testing and optimization. Excellent communication and collaboration skills. Ability to manage multiple projects simultaneously and meet deadlines. Strong understanding of ROI and performance metrics. Experience with lead generation and user acquisition. Experience in Retail, HNI and UHNI businesses preferred. Benefits Competitive salary. Health insurance. Paid time off. Opportunity for professional development.