Performance Marketing Manager (a) - Beauty & Skincare

We stand for effective skincare solutions, scientifically tested ingredients and products that deliver what they promise. Over 100,000 women trust our brand – and we're growing further.

Now it's about setting the next growth phase. For this, we're looking for a senior direct response expert who thinks strategically and operates tactically – on par with the founder team and with a clear view of performance.

Workload: 15–20 hours / week, possible expansion

Remote: Yes, (DACH time zone)

Tasks

• Paid Social & Direct Response Creative: You steer our performance creatives on Meta. Hooks and angles set strategically, scripts finalized with the founder team, iterations tested and winning creatives scaled.
• Team Coordination: You take over step by step the operational leadership of our marketing team – copywriter, video editor, and in due course other areas. The goal is a well-oiled setup with clear workflows and predictable output.
• Funnel & Conversion: You build and optimize our funnel architecture (landing pages, product pages, checkout flow) in conjunction with creative.
• Growth Strategy: You identify new levers – channels, angles, markets, product bundles – and bring them to the table with a concrete implementation plan.
• Performance Ownership: You monitor relevant KPIs, make clear decisions, and lead marketing with an eye on the numbers, not gut feeling.

Qualification

• 3+ years of experience in performance marketing or growth at DTC / E-commerce
• Operative depth in Meta Ads and direct response creative processes
• Numerable cases: Brands you've built or scaled operationally
• Experience in steering small teams (copy, video, creator)
• Strong in funnel thinking and conversion optimization
• Experience with AI-supported workflows in creative production (must have)
• You work hands-on and strategically

Nice-to-Have

• Background in beauty / skincare / wellness
• Experience in building a brand beyond pure acquisition (retention, community)

What success looks like in this role

• Continued, predictable output of performance creatives
• Increasing conversions through better coordination between creative and funnel
• Clearly documented workflows and a well-oiled team
• New growth levers are identified and systematically tested
• Workload: 15–20 hours / week, possible expansion

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