Performance Marketing Lead (m/w/d)

Eltrovorteil is one of the leading platforms in the German THG-quotient market. We enable e-car drivers to easily and quickly claim their THG premium – completely digitally. Our goal: significant growth through data-driven, cross-channel performance marketing.

You build our performance marketing from scratch professionally – with real ownership and direct influence on company growth. You work closely with the management team together and shape the entire growth strategy actively.

Aufgaben

Tracking & Infrastruktur

• Setup and operation of a server-side tracking setup (sGTM)
• Further development of the GA4 implementation, including complete event tracking and conversion measurement
• Ensuring clean, data protection-compliant data pipelines as the basis for all marketing decisions

Paid Media – Planung & Umsetzung

• Sole responsibility for setting up and operating paid channels along the entire funnel (TOFU / MOFU / BOFU)
• Cross-channel management of Search, Social, Display, Native, Programmatic, Audio, and other paid channels
• Retargeting strategies across multiple networks and time frames
• Budget allocation and continuous optimization based on CAC, ROAS, and conversion rate

Controlling & Reporting

• Setup of a central, cloud-based marketing dashboard
• Weekly reporting on a daily basis per traffic source
• Definition and monitoring of KPIs at the business, performance, and growth levels (LTV, ARPU, AMPU, CPA)

Strategie & Weiterentwicklung

• Prioritization of channels and budgets based on data
• Preliminary setup of the infrastructure for future B2B marketing, including account-based marketing
• Closer exchange with Content, BizDev, and management

Qualifikation

Must-have

• 5+ years of hands-on experience in performance marketing, ideally in a growth-oriented environment (start-up, scale-up, or agency with direct customer contact)
• Demonstrable experience in setting up and scaling performance funnels across multiple channels
• Deep understanding of paid search and paid social, as well as solid knowledge of other paid channels (e.g. Display, Native, Programmatic, Audio, etc.) – including self-responsible campaign management with relevant budget
• Hands-on experience with Google Tag Manager; server-side tracking (sGTM) is strictly required
• Solid GA4 knowledge, including event tracking, conversion measurement, and data protection compliance (DSGVO, consent management)
• Experience with BI and reporting tools (e.g. Looker Studio)
• Experience with B2B marketing and account-based marketing
• Analytical thinking, structured working style, and clear ownership mindset

Nice-to-have

• Fundamental knowledge in SEO – understanding of organic visibility, technical foundations, and the interplay with paid media
• Interest in or first experiences with Generative Engine Optimization (GEO) – optimizing content for KI-based search answers (e.g. Google AI Overviews, ChatGPT Search)

Benefits

• Closer collaboration with the management team and real ownership over budget and strategy
• A clear growth goal with measurable impact
• Flat hierarchies and short decision-making paths
• Flexible work (remote)
• Opportunities for further development in a growing team

Sounds like you? Then let's talk.

Find more English-speaking jobs in Germany on Arbeitnow