Performance Marketing Lead - Creative & Scaling (m/w/d)

We develop event experiences that connect people – from Anime to Gaming, K-Pop, and True Crime. We are a growing company that designs innovative live and concert events where fans immerse themselves in their favorite worlds and experience unforgettable moments.

Our growth is not accidental – we develop new event concepts and scale them systematically through Performance Marketing.

As Performance Creative Lead (m/w/d) in full-time, you will be part of an ambitious team that works data-driven, quickly tests, and consistently focuses on scaling. You are responsible for the entire process – from developing new themes to creative concepts, and profitable campaign structures on Meta, TikTok, and Google.

If you want to actively shape growth, think strategically about creatives, and seamlessly integrate modern KI-tools into your workflow, we look forward to getting to know you.

Aufgaben

🎯 Strategic Responsibility

• Development and validation of new event concepts together with the team
• Identification of market opportunities, trends, and scalable themes
• Development of clear positioning, hooks, and angles
• Conceptualization of comprehensive funnel strategies (Top / Middle / Bottom of Funnel)

🚀 Performance & Scaling

• Self-contained setup, structuring, and scaling of campaigns on
• Meta (main focus)
• TikTok
• Google
• Development of structured creative and target group testing setups
• Budget management and scaling of profitable campaigns
• Ongoing optimization based on clear KPIs (ROAS, CPA, CTR, CVR etc.)

🎬 Creative Ownership

• Conceptualization and production of static and video ads
• Development of scripts, creative frameworks, and storylines
• Analysis of creative performance and derivation of data-based learnings
• Setup of a scalable creative test engine

🤖 KI-Integration

• Use of modern KI-tools to accelerate
• Research
• Scriptwriting
• Creative production
• Video optimization
• Automation
• Ongoing testing of new tools and technologies

Qualifikation

You have not only executed Performance Marketing, but also taken responsibility. You know how to structure campaigns, test profitable setups, recognize budget control, and scale.

This means specifically:

• 3–5+ years of Performance-Marketing experience with verifiable results
• Very strong Meta expertise (testing structures, scaling, budget management)
• Numerical ad spend with concrete budget figures
• Experience in setting up and scaling profitable campaigns
• Deep understanding of funnel logics (TOF / MOF / BOF)
• Structured creative testing approach
• At least 4–6 own creatives as reference (video & static)
• Very good KPI understanding (ROAS, CPA, CTR, CVR etc.)
• Self-contained, structured, and result-oriented work style
• German-speaking
• Full-time availability

You work data-driven, think in hypotheses, and make clear decisions based on performance and not gut feeling.

Nice-To-Have:
Experience in the event or entertainment industry, UGC understanding, strong copywriting skills, landing page knowledge, influencer experience, or scaling of 6-figure monthly budgets.

Benefits

You won't take on an operational side role, but a key position with direct influence on our growth. Your ideas will not be hindered by hierarchies – they will be tested, implemented, and scaled.

You work closely with the founding team, make quick decisions, and receive entrepreneurial scope for senior performers. Instead of micromanagement, you expect clear goals, trust, and responsibility.

We offer you an above-average, attractive salary that corresponds to your experience and verifiable track record. At the same time, you will have real budget responsibility and the opportunity to scale campaigns on a level that has impact.

You can look forward to an ambitious environment with a focus on speed, testing, and innovation. Modern KI-tools are not just buzzwords for us – they are part of our daily work. If you want to drive things forward instead of managing them, you're in the right place.

You don't just build campaigns here. You build growth.