Performance Marketing Lead (Auckland)

Introduction About MTF Finance About the Role This is a key role in MTF’s Marketing and Communications team, responsible for capturing in-market demand through performance marketing channels and ensuring that demand moves efficiently through the digital funnel to become high-quality submitted leads for the business. This is not a “set and forget” campaign role. We’re looking for someone who wants to understand the full performance picture: what is happening, why it is happening, what the data indicates, and how we can use this information to inform our marketing strategies. The ideal candidate will be able to analyze complex data sets, identify trends, and develop actionable insights that drive business results. Key responsibilities include developing and executing a comprehensive performance marketing strategy, managing and optimizing campaigns across multiple channels, analyzing campaign performance, identifying areas for improvement, and providing recommendations to improve campaign effectiveness. This role requires strong analytical skills, attention to detail, and the ability to work effectively in a fast-paced environment.