Performance Marketing Head

YourStory is India’s leading digital media platform dedicated to championing entrepreneurial journeys, innovations, and startup stories. Established in 2008, it has created over 1,50,000 stories, reaching more than 10 million people monthly in multiple languages, including English, Hindi, and Tamil. The platform goes beyond storytelling to offer specialized sections such as HerStory, focusing on women entrepreneurs; SocialStory, which highlights social impact ventures; and SMBStory, dedicated to small and medium-sized businesses. We are looking for a dynamic and results-driven Performance Marketing Head to join our team. In this role, you will be responsible for developing and executing performance marketing strategies to drive growth, increase user acquisition, and optimize marketing spend across various channels. You will lead a team, manage budgets, and analyze data to ensure the effectiveness of marketing campaigns. Key Responsibilities: * Develop and implement comprehensive performance marketing strategies to achieve business objectives. * Manage and optimize marketing campaigns across various channels, including but not limited to, Google Ads, Facebook Ads, LinkedIn Ads, and other relevant platforms. * Conduct A/B testing, analyze data, and provide insights to improve campaign performance and ROI. * Manage the marketing budget and allocate resources effectively. * Monitor and analyze key performance indicators (KPIs) to track campaign performance and identify areas for improvement. * Stay up-to-date with the latest trends and best practices in performance marketing. * Collaborate with cross-functional teams, including editorial, product, and sales, to align marketing efforts. * Lead, mentor, and develop the performance marketing team. * Prepare and present regular performance reports to senior management. Qualifications: * Bachelor's degree in marketing, business administration, or a related field. * Proven experience of 8+ years in performance marketing, with a focus on user acquisition and growth. * Strong understanding of digital marketing channels and platforms. * Experience with Google Ads, Facebook Ads, LinkedIn Ads, and other relevant platforms. * Proficiency in data analysis and reporting tools. * Excellent analytical and problem-solving skills. * Strong leadership and team management skills. * Excellent communication and presentation skills. * Ability to work in a fast-paced environment and manage multiple projects simultaneously. Benefits: * Competitive salary * Health insurance * Paid time off * Professional development opportunities * Dynamic and collaborative work environment