Performance Marketer (m/w/d) - Meta Ads × AI × Creative Strategy | High-AOV E-Commerce

Most Performance Marketers can do one of three things. We are looking for someone who combines all three.

Firstly: Performance. You manage Meta-Ads accounts for high-priced e-commerce products with multiple hundred Euro AOV, long decision-making processes, complex customer journeys. You steer according to business numbers (CAC, contribution margin, MER), not according to platform ROAS. At our agency, the ROAS in the ad manager sometimes decreases while the customer's business grows. If you understand why this is right, then you are here correctly.

Secondly: AI - used correctly. We are an AI-native agency. This means at our agency: own MCP connection to the Ad accounts, automated audits and anomaly detection, self-built skills for angle development and script building. These tools should not be operated like a form, but rather played like an instrument: AI takes care of how (structuring analyses, building variants, data mining), the hypothesis - what - remains yours. Whoever builds each analysis by hand is too slow for us. Whoever gives up every decision to AI produces the same output as any competitor with the same model would get. Both options are out.

Thirdly: Creative Strategy. At high AOV, the creative decides, not the campaign setup trick. You don't have to produce creatives, but you must be able to read them: Why does this winner win? Which segment, which hurdle, which proof is missing in the funnel? You develop with the creative team hypotheses (segment → mechanism → angle), understand why a cold market needs different hooks than a hot one, and read creative performance beyond hook rate and thumbstop.

Who we are: Divinely, a Meta-Ads boutique for high-AOV e-commerce with a consciously small customer portfolio and the claim to be the best in Germany in our niche. Our customers buy judgmental capacity, not button-pushing: that we understand their business - margin, customer journey, liquidity - and do not just push ads into the system.

Aufgaben

• You manage accounts end-to-end: Audit → Hypothesis → Test Plan → Scaling → Reporting.
• You steer according to total business numbers and incremental KPIs; you understand why last-click at long journeys deceives.
• You use our AI stack as standard tools. Account audits, breakdown analyses, and anomaly detection run AI-supported; you formulate the question, review the output, and make the decision.
• You decipher creative performance: You recognize why a winner wins (hook, mechanism, proof), and translate it into the next test hypothesis.
• You bring your own angle and set-piece hypotheses into the creative planning: Which segment is underserved, which hurdle unaddressed, which piece of customer journey missing?
• You tell customers the hard truth when the bottleneck is the offer, landing page, or product, and not the ads. And you always provide an alternative route.

Qualifikation

Your Profile:

• Numerable experience in managing Meta-Ads accounts with relevant budget.
• You work daily and deeply with AI: own prompts and workflows, experience with LLM-supported analysis. You can show concretely where AI made you faster and where you deliberately don't trust it.
• You can break down a foreign winning ad and explain why it works. Not