Performance Marketer (m/f/d) - Meta Ads × AI × Creative Strategy | E-Commerce, Online Marketing

Most performance marketers can do one of three things. We are looking for someone who combines all three.

First: Performance. You will manage our Meta Ads accounts independently – budget responsibility from day one. You will steer based on business figures (CAC, contribution margin, MER), not on platform ROAS. With us, ROAS in the ad manager sometimes decreases while the business grows. If you understand why this can be correct, you are in the right place.

Second: AI – used correctly. We work AI-native. For us, this means: our own MCP connection to the ad accounts, automated audits and anomaly detection, self-built skills for angle development and script creation. You should not operate these tools like a form, but conduct them like an instrument: AI takes care of the how (structuring analyses, building variants, combing through data), the hypothesis – the what – remains yours. Anyone who builds every analysis manually is too slow for us. Anyone who delegates every decision to AI produces the same output that every competitor with the same model also gets. Both are unacceptable.

Third: Creative Strategy. In our category, the creative decides, not the campaign setup trick. You don't have to produce creatives – we have our own creative team and shoot in-house – but you have to be able to read them: Why is this winner winning? Which segment, which purchase barrier, which proof is missing in the funnel? You develop hypotheses with the creative team (Segment → Mechanism → Angle), understand why a cold market needs different hooks than a hot one, and read creative performance beyond Hook Rate and Thumbstop.

Who we are

SKINBRO is a fast-growing men's care brand from Hamburg: solid soaps, solid shampoos, deodorants, and perfumes – natural, plastic-free, Made in Germany. We sell via Shopify, Amazon, and TikTok Shop and are continuing to grow in the DACH region.

We are a small team with short distances. If you realize that the ads are not the problem, but the offer, the bundle, the price, or the landing page: these decisions are made here, not elsewhere. You don't have to convince anyone who sits far away – you bring it into the next call, and if your analysis convinces them, it will be changed.

Responsibilities

Your Tasks

• You manage our Meta Ads accounts end-to-end: Audit → Hypothesis → Test Plan → Scaling → Reporting.
• You steer based on total business numbers and incremental KPIs; you understand why last-click is deceptive and where channels cannibalize each other.
• You use our AI stack as a standard tool. Account audits, breakdown analyses, and anomaly detection are AI-supported; you provide the questions, check the output, and make the decision.
• You decode creative performance: You recognize why a winner is winning (hook, mechanism, objection handling, proof) and translate that into the next test hypothesis.
• You contribute your own angle and set-piece hypotheses to creative planning: Which segment is underserved, which purchase barrier is unanswered, which part of the customer journey is missing.
• You work closely with Creative, CRM, and Shop – Paid doesn't end with the click for us, but with the contribution margin.
• You tell us the hard truth when the bottleneck is the offer, the landing page, or the product, and not the ads. And you always provide an alternative solution.

Qualifications

Your Profile

• Demonstrable experience in managing Meta Ads accounts with relevant budgets – in-house or agency.
• You work daily and deeply with AI: your own prompts and workflows, experience with LLM-powered analysis. You can concretely show where AI has made you faster and where you consciously do not trust it.
• You can take apart a foreign winning ad and explain why it works. Not "good video", but target audience, mechanism, proof.
• You know the basic logic of awareness and sophistication stages (Schwartz) or comparable practical experience: different levels of awareness require different messages.
• You think in business figures and understand ROAS ≠ contribution margin.
• You have the discipline to follow a system, the patience to let tests run cleanly instead of rebuilding every day – and are confrontational, even towards management.

Benefits

What we offer

• A role at the intersection of performance, AI, and creative – with tools we build ourselves rather than buy.

• A brand instead of ten accounts. You don't optimize campaigns for external companies, but build a business that reflects back to you every day what your decisions have achieved.

• Real levers: Offer, bundle, price, landing page, product – everything in-house, everything negotiable if your analysis convinces.

• Short distances and flat hierarchies: You work directly with management, without approval loops.

• A challenging work environment that is constantly changing and values your work.

• Competitive salary, based on your experience level.

• A relaxed atmosphere with lots of fun, without losing professionalism.

• Work the way you are most productive: The role is fully remote, with flexible working hours.

• Equipped with the latest Apple products.

• This is how the application process works

1. Short application – after profile screening: a few questions via email or phone.
2. 2 × interviews – 1× with management, 1× with a team member. Assessment of professional and personal suitability.
3. Compact trial work on a real scenario from our account. The use of AI is explicitly allowed and desired – we are interested in where you use it and where you consciously do not.

Do you recognize yourself in this? Then apply.

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