Performance Marketer

A fast-growing global fintech client is looking for an experienced Performance Marketer to significantly accelerate their customer acquisition efforts and scale their brand across Singapore and Southeast Asia markets. You are strategic and hands-on, directly building, launching, and optimising campaigns in-platform (Google Ads, Meta Ads Manager and LinkedIn Campaign Manager), including analysing performance trends, writing ad copy and briefing new creatives, with day-to-day media buying managed in-house (not via an agency).

• Lead the development and execution of a comprehensive B2B Growth Marketing strategy across all channels (including online and offline) to acquire and retain customers, ensuring initiatives are aligned with broader business objectives.
• Accelerate performance marketing – work with the global marketing team to plan, build, launch and optimise online performance campaigns in-house across SEM, paid social, display and ABM advertising.
• Own end-to-end, in-house campaign management across Google Ads, Meta and LinkedIn: account structure, audience/keyword setup, creative and copy, bids and budgets, QA, launch, daily optimisation and pacing to CAC/LTV targets.
• Independently own, allocate and optimise budgets across multiple channels, ensuring a clear view of expected return on investment (ROI).
• Drive continuous testing and iteration across all performance marketing initiatives, including A/B testing ad creative, landing pages, and audience targeting to maximise ROI.
• Set up, maintain and troubleshoot measurement and tracking (GA4, Google Tag Manager, platform pixels), including offline conversion uploads and CRM integrations, ensuring data quality and attribution integrity.
• Unpack and optimise