Performance Marketer (all genders) - 100% Home Office

Gestalte die digitale Zukunft mit fino digital !

fino has its roots in the first digital and fully automated account switching of the FinTech industry. Since its founding in 2015, fino has continuously developed and is today the leading innovation driver in the areas of account and data analysis, regulation, taxes, and document management. With tailored software solutions, fino creates new perspectives for business models in the B2B and B2B2C sectors.

We at fino digital are convinced that data-driven business models belong to the future. Our mission is to give data a value and transform it into high-quality insights through intelligent Data-Analytics-Lösungen.

More than 275 million transaction analyses, as well as cooperation with over 1,000 banks and partners in the insurance, Fintech, real estate sector, credit intermediation, and leasing show impressively the trust of numerous companies and institutions in fino digital.

Do you want to be part of this innovative team and actively shape the digital future? Then apply now at fino digital!

Your Tasks

• You develop and implement Inbound-Marketing campaigns, generating MQLs (e.g. Google Ads, LinkedIn etc.) for defined target groups from the financial services sector.
• You continuously analyze KPIs and customer journeys and lead data-based optimization and testing measures.
• You work on the technical design of Inbound-optimized websites and landing pages and develop campaign concepts in line with brand positioning.
• You are responsible for budget planning, negotiation, and control as well as regular reporting to measure campaign success with clear action recommendations.
• You coordinate internal stakeholders (Sales, Management, Product Marketing/Brand, Graphics) and are responsible for selecting, briefing, and operationally steering the external Performance-Marketing agency.
• You proactively engage with AI tools and current performance marketing trends, test, and implement new technologies to optimize campaign setups, targeting, creatives, automation, and reporting.
• You hand over MQLs with relevant context information for optimal sales response.

Your Qualifications

• You bring relevant professional experience in Performance Marketing, ideally in B2B SaaS or Fintech environments, as well as familiarity with regulatory requirements in the financial sector (DSGVO, compliance issues).
• You can already demonstrate success in lead generation through paid channels (LinkedIn Ads, Google Ads).
• You have experience in managing external service providers/agencies with clear expectations regarding output and quality.
• Your analytical thinking and data-driven work style set you apart.
• You are communicative, creative, and can present your ideas with a sense of the needs of customers.
• You are enthusiastic about using modern AI tools and have ideally already gained experience in integrating such applications into processes.

Our Benefits

• Flexible Working: Remote-first with hybrid options, flexible working hours, modern equipment, workation.
• Gestaltungsspielraum: Much autonomy, open communication, flat hierarchies, and a motivated team.
• Modern Tech & Innovation: Modern tech stack, KI culture, and space to bring in your own impulses and implement them.
• Attractive Additional Benefits: Annual bonus, regular salary increases, gifts on jubilees and round birthdays, corporate benefits, discounted mobile phone tariffs, contributions to old-age provision & vocational training, working days off on Holy Night and New Year's Eve.
• Health & Mobility: Job ticket, bike leasing, discounted fitness & wellness offers in your city.
• Team & Office Life: Summer & Christmas parties, regular team meetings, office in Kassel with dog-friendly workspaces.