Performance & Growth Marketer:in - Meta & Creative Strategy (m/f/d)

Kakao Mischa opens people's consciousness with ceremonial cacao – for themselves, for their needs, for more loving interaction. And with every kilo of cacao, we actively protect rainforests in South America. We have made a clear decision: We are bringing Creative Strategy and Performance Marketing in-house.

For you, this means: a playground with real freedom to make decisions. You will shape how we attract new people to cacao and will be responsible for it from the initial idea to the ongoing campaign and its evaluation. It's time to scale.

What it's about

You will take over our customer acquisition end-to-end. You will listen carefully to what moves our customers – in survey responses, reviews, support requests, and conversations – and develop angles and creatives from this, which you will test. You will work in the advertising manager yourself: Conception, setup, management, and scaling of profitable campaigns are in your hands. You will use AI as a tool for developing angles and creative concepts, consistent workflows, and creating assets. And you will know when to let a campaign run and when to reallocate the budget.

In the long term, this can grow into your own department, managed by you. Initially, we are looking for someone who builds themselves and has a passion for creative performance craft.

Tasks

Your Scope

Creative Strategy (approx. 50%)

• Funnel and angle development based on customer research, GetKlar data, and real community voices
• Asset production: You will brief service providers or create assets yourself
• Cross-channel test plan
• Responsibility for ensuring that our positioning is actually reflected in the assets
• AI-powered workflows for angle development, conception, and asset creation – you will build them and keep them consistent

Channels (approx. 30%)

• Meta: fully and operationally in your hands – conception, setup, optimization, scaling
• Management of our Google service provider with target objectives, KPIs, and escalation, without own execution

Management & Measurement (approx. 20%)

• Working with new customer cohorts, NC-ROAS, and contribution margin in GetKlar
• Responsibility for the test budget share
• Central point of contact for external service providers in the paid area

What is not part of this role

• Leading a team – this role is consciously hands-on
• CRM and email marketing
• Social organic and ongoing editorial content production
• Google execution as well as web and shop (handled by external service providers)

Qualifications

What makes you stand out

• You have already been responsible for customer acquisition end-to-end: angles, briefings, account, evaluation. What's missing, you organize yourself – commissioned externally or created yourself
• Media buying with your own hands in the account, Meta is mandatory: You have set up, scaled, and managed campaigns yourself
• You read cohorts, NC-ROAS, and contribution margin and can explain why a test failed
• You develop angles from real customer material: surveys, reviews, calls, support tickets
• Ownership and drive: You start even if not everything is aligned yet
• You are already working with AI tools or are eager to build this up – we will support you in this

Benefits

• Trust-based working hours, remote work, and flexibility are not buzzwords for us but lived practice. This means: You have the opportunity to adapt your work to your life. Mischa also lives this personally and sometimes works from their van or starts the weekend earlier.
• You are joining us at a time when a lot is being created. What you bring and build now leaves its mark. For this, we provide all the tools and resources you need: Further training, AI, trade fairs & network. We regularly give each other feedback in a appreciative way and set ourselves motivating, sustainable goals.
• Goodies on top: You will receive all our online courses for free, a special discount on our cacao assortment, and can participate in trade fairs & festivals where Kakao Mischa is represented.
• As we work together remotely, regular exchange is even more important! Therefore, we meet regularly – digitally and also in person for team events, workations, and team-building workshops.
• Because a clear mind and an open heart need a healthy body: We subsidize your Urban Sports Club membership and are open to further offers in the Health & Wellness area.

The Framework

• Full-time from 30 hours
• Start from October
• Structured onboarding with our strategic marketing consultant: funnel architecture, asset map, angle logic, KPIs in GetKlar, service provider landscape, and product

How to Apply

We don't need a classic cover letter. Instead, tell us: Which account did you have access to last, what budget did you manage, and what was your last failed test, why, and what did you change afterward?

Find Jobs in Germany on Arbeitnow