Performance Creative Strategist (Freelance)

We are looking for a creative person who is responsible for our Creative Pipeline and finds new ways to tell the story of Moruga in our advertisements.

In this role, you develop story-driven concepts for Social Media Ads and Content Formats that people really want to watch – from short Hook-based Creatives to educational formats in the style of small education stories.

You think storytelling first, but also understand which mechanisms creatives successfully make in Performance Marketing.

Your task is to ensure that every week new, high-quality Creatives (Video & Static) emerge, are tested, and our Paid-Social channels are continuously supplied with fresh content.

You work closely with our Media Buyer, Marketing Lead, Cutting Agency, and Founder together and are responsible for ensuring that our Ads not only perform – but also creatively stand out.

Aufgaben

Development of Creative Concepts for Advertisements:

You develop new ideas, storylines, and formats for Social-Media-Creatives.

This includes:

• Story-based Ads
• Educational Formats around Kakao
• Experiment or Demonstration Videos
• P.O.V. Formats
• Social-native Storytelling
• New Hook Mechanisms for Ads
• et cetera.

Bau and Steering of the Creative Pipeline:

You ensure that every week new Creatives emerge, which can be tested.

This includes developing:

• New Hooks
• New Story Angles
• Variations of existing Creatives
• New Content Formats

The goal is a continuous pipeline of new ideas and iterations.

You translate creative ideas into clear briefings for:

• UGC Creator
• Video Editor/Cutting Agencies
• Designer
• Content Producer
• Our Founder Jonas

You define, among other things:

• Story Structure
• Shots and B-Roll
• Visual Elements
• Sound Design and Effects
• Edit Style
• Hooks and Call-to-Actions

Analyzing and Iterating on Creatives:

Together with the Media Buyer, you regularly analyze the performance of Creatives.

You ask questions like:

• Why does this video work?
• Which Hooks perform particularly well?
• What Storytelling patterns function?
• How can we develop successful Creatives further?

Based on these insights, you develop new iterations.

Content and Trend Analysis:

You continuously monitor Social Media to discover new Content Formats and Storytelling mechanisms.

You recognize early:

• New Content Trends
• Viral Hooks
• New Video Formats

and adapt these creatively for our brand.

Qualification

We are looking for someone with a strong creative instinct and a sense of good storytelling.

Ideal candidates bring:

• Experience in Social Media or Performance Content
• A good understanding of Paid Social
• A strong feeling for Storytelling, Hooks, and Dramaturgy
• Experience with Video-Content and Creative Production
• The ability to translate ideas into clear briefings
• You think in stories and formats that people really want to watch.

❗️ Important:

We would like fewer classical applications and rather see how you think and work.

Therefore, you don't need a classic application at us.

Send us instead simply:
your short answer to the following question:

Which brand in your opinion has really understood Performance Marketing today and drives