Performance Content Seeding Executive

We are looking for a Content Seeding Executive to strengthen our brand presence on Meta (Facebook & Instagram) by posting authentic, engaging comments from multiple user profiles. This role is critical in driving conversations, improving visibility, and subtly amplifying our campaigns in an organic way.

Key Responsibilities

• Operate and manage multiple user profiles on Instagram & Facebook

• Seed comments on posts, ads, reels, and relevant conversations to create buzz around the brand

• Craft comments that feel authentic, natural, and engaging — not promotional

• Identify trending posts, viral reels, and communities relevant to our campaigns

• Work closely with the marketing team to align comments with campaign objectives

• Track and report seeding activity and performance (reach, engagement uplift, etc.)

Requirements

• 1–2 years of experience in social media marketing, community management, or digital engagement (freshers with strong platform knowledge can also apply)

• Strong copywriting & conversational writing skills in English (Hindi/regional language is a plus)

• Deep understanding of Instagram & Facebook culture, tone, and commenting styles

• Ability to manage multiple personas/profiles without overlap

• Attention to detail, creativity, and awareness of trending formats

• Experience working with D2C brands or digital agencies

• Understanding of performance marketing and how content seeding supports growth