Performance Ads Manager (m/w/d)

We are looking for...

flaeky is a rapidly growing Beauty-Brand in the Lash & Brow area.

We sell D2C, over Amazon and other relevant marketplaces, and are already represented in Retail.

Content, Creator & Brand stand.

Now we're building the Performance foundation for the next scaling phase.

And that's where you come in.

You'll take full responsibility for our Performance Strategy – cross-channel.

Not just launching ads.

But scaling, optimizing, and growing profitably.

Performance Agenda of the role:

In the first few months, you'll analyze and optimize existing campaign structures, provide full transparency over all relevant KPIs, and establish clean testing and reporting processes.

Mid-term, you'll take full control of our cross-channel Performance with clear responsibility for growth and profitability.

Long-term, you'll develop a scalable Growth Structure that works internationally and enables sustainable margin increases.

Your Tasks

Paid Social & Search

• Planning, implementation, and optimization of campaigns on
  Meta (Facebook & Instagram)
  TikTok
  Google (Search, PMax, YouTube)
• Testing of Creatives, Hooks, and Funnel Structures
• BUILDING scalable campaign architectures
• Budget responsibility in the six- to seven-figure range

Marketplace Ads

• Amazon Ads (SP, SB, SD)
• Douglas Retail Media
• Performance optimization on marketplaces

Performance & Reporting

• Development of clear KPI structures
• Tracking setup and data analysis
• CAC, ROAS, MER, and LTV in focus
• Forecasting and budget planning

Strategic Development

• BUILDING a scalable Growth Structure
• Analyzing and optimizing existing campaigns
• Development of clear testing systems
• Introduction of structured reporting and forecasting processes
• CLOSE collaboration with
  Content Creator
  Creator Manager
  E-Commerce
  Purchasing
• Identifying new growth levers

Soft Skills:

• You think in Contribution Margin – not just ROAS
• Analytically strong and structured
• Eigenverantwortlich and entrepreneurial
• Strategic thinking instead of just operational implementation
• Focus on sustainable growth, not vanity metrics
• High ownership for results

Hard Skills:

• At least 3 years of experience in Performance Marketing (E-Commerce)
• Demonstrable scaling of budgets over €50,000 per month
• Very good understanding of Attribution
• Fundamental knowledge in tracking (GA4, Meta Pixel, CAPI etc.)
• Experience in Conversion Optimization
• Demonstrable experience with Amazon Ads (SP, SB, SD)
• Experience in the Beauty or D2C area is a plus

We offer you:

• High responsibility and real impact
• Direct influence on our further scaling phase
• CLEAR expectation management and measurable goals
• Gestaltungsspielraum when building the Performance Structure
• Fast decision-making processes
• Ambitious environment
• Opportunity to build a Head-of-Performance role in the medium term

This is what your workday will look like:

• You analyze daily performance KPIs and make data-based budget decisions.
• You test new Creatives and Funnel approaches together with the Content Team.
• You scale campaigns when the numbers add up, and optimize or stop measures if they don't perform.
• You keep CAC, MER, LTV, and Contribution Margin in focus and lead concrete growth initiatives accordingly.
• You work structured, plan performance proactively, and ensure that growth is not accidental but planned.

Contact Information

HR Department

Marie Westerholz

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