Paid Social Lead - Consumer Health (m/w/d)

We are a rapidly growing consumer health company. We give people with frequent, recurring complaints their freedom back.

This goal is achieved through the combination of patented, prescription-free therapeutics and modern digital care. Our approach works. This is proven by over 100,000 customers, 4,000+ 5-star ratings, and more than 15 published clinical studies.

We solve real, recurring problems in a tangible way. For you, this means: You acquire not for one-time purchases, but for customer relationships with high lifetime value. Exactly that makes paid social at us profitable scalable.

The Role

As Paid Social Lead, you are responsible for our paid customer acquisition on Meta (Facebook/Instagram) and TikTok. You plan, launch, and optimize campaigns yourself, manage a significant growing media budget, and will be measured by new customer volume, CAC, and ROAS.

You don't just look at ads and creatives, but work on the entire funnel from ad to thank-you page. You have all the levers in your hand: hook, creative, copy, landing page, offer.

You're right with us if you've already scaled a transactional B2C business (ideally FMCG: Health, Wellness, Beauty, Food) from around 10 to 30 million euros in revenue and have a good sense for customers and content.

Tasks

Media Buying & Scaling

• You plan, launch, and optimize our paid social campaigns.
• You are responsible for budget allocation, pacing, bidding, and forecasting across campaigns and target groups, and scale profitably against clear CAC- and volume targets.
• You monitor platform developments (ASC, Andromeda, new formats) and secure us systematic first-mover advantages.

Creative & Funnel

• You build and lead a structured creative testing roadmap: hook ideation, briefings, concept tests, iteration, scaling — at high speed.
• You develop social-native formats (UGC, testimonial, demo, editorial) that don't look like ads but still sell.
• You work closely with our copy and creative team to optimize conversion rates in your funnels.

Testing, Analytics & Measurement

• You measure what counts: CAC, ROAS, new customer volume, LTV quality of acquired cohorts, and make data-driven decisions.
• You go incrementally and iteratively (creatives, audiences, placements or landing pages) and translate results into learnings that the whole growth team uses.
• You understand attribution in the post-ATT era (tracking setup, platform vs. backend data, incrementalism) and make our measurement continuous better.

Ai & Processes

• You use AI tools to make creative production, research, analysis, and reporting faster and better, and build processes that way.

Qualification

• Multiple years of experience in the field of paid social media buying, with a substantial part either directly at a brand or an agency advising D2C brands - ideally FMCG with high repeat rates (Health, Wellness, Beauty, Food, Subscription).
• You have proven growth in relevant scope and can show success based on the most important D2C performance & growth KPIs.
• Hands-on excellence: campaign architecture, bidding, budget pacing, creative testing. You don't delegate it, you can do it yourself.
• Strong analytical skills: You build your own evaluations (Excel/Sheets, gern BI/SQL), think in funnel logic, attribution models, and cohorts, and let platform metrics not deceive you.
• A hammer sense for social-native content: You recognize in three seconds whether a hook carries and know why a creative works.
• Sales-strong: You think in direct response and can deeply imagine different target groups.
• Very good German (our creatives and funnels are German-speaking) and good English.

Benefits

• Full ownership (budgets, internal & external resources, strategic initiatives) without brakes with direct access to the management board.
• Your work directly helps hundreds of thousands of people improve their lives and develop health care further.
• Competitive remuneration.
• A positive environment with experienced and motivated colleagues, where you will grow.
• You can expect trainings, monthly team lunches, an office in the historic loft in Berlin's Bergmannkiez district, and flexible working hours including home office on Thursday and Friday

Apply now!

PS: You are a freelancer and want to remain one? Please do not apply. We generally do not work with freelancers on a freelance basis who have applied for full-time positions.

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