Paid Media Search Executive

Paid Media – Search Specialist (Lead Generation & E-commerce) Key Responsibilities: Plan, execute, and optimize Google Ads Search campaigns for Lead Generation and E-commerce accounts. Manage full-funnel performance marketing strategies (awareness to conversion). Drive qualified leads with strong CPL targets. Optimize E-commerce campaigns to improve ROAS, AOV, and conversion rate. Conduct keyword research, competitor analysis, and audience targeting. Create compelling ad copies and test multiple ad variations. Monitor and report on campaign performance, providing insights for optimization and improvement. Collaborate with cross-functional teams to ensure alignment and maximize results.