Paid Media Manager

As a Paid Media Advertising Business Manager, you will lead and oversee the strategic direction and execution of paid media campaigns in the digital marketing landscape. This role requires a seasoned professional with a strong background in paid media, exceptional leadership skills, and a deep understanding of digital advertising platforms. The Business Manager will play a pivotal role in driving campaign performance, client satisfaction, and team success. KEY RESPONSIBILITIES: STRATEGIC LEADER… * Develop and implement comprehensive paid media strategies aligned with client goals and objectives. * Conduct in-depth market research and competitive analysis to identify opportunities and inform campaign strategies. * Oversee the allocation of budgets and resources to maximize campaign efficiency and ROI. * Stay up-to-date with the latest trends and best practices in paid media and digital marketing. * Provide strategic guidance and recommendations to clients on campaign optimization and performance. CAMPAIGN MANAGEMENT: * Manage and optimize paid media campaigns across various platforms, including but not limited to Google Ads, Microsoft Advertising, and social media platforms. * Monitor campaign performance, analyze data, and generate reports to track key metrics and identify areas for improvement. * Conduct A/B testing and experimentation to optimize ad creative, landing pages, and targeting strategies. * Collaborate with cross-functional teams, including creative, content, and analytics, to ensure campaign success. * Manage and maintain campaign budgets, ensuring adherence to client spending limits. CLIENT RELATIONS: * Build and maintain strong relationships with clients, acting as the primary point of contact for all paid media-related matters. * Communicate campaign performance and insights to clients through regular reporting, meetings, and presentations. * Address client inquiries and concerns in a timely and professional manner. * Provide strategic recommendations to clients based on campaign performance and market trends. * Collaborate with the sales team to develop proposals and pitches for new clients. TEAM LEADERSHIP: * Lead and mentor a team of paid media specialists, providing guidance, support, and professional development opportunities. * Foster a collaborative and results-oriented team environment. * Conduct performance reviews and provide feedback to team members. * Manage team workloads and ensure efficient allocation of resources. * Recruit and onboard new team members as needed. QUALIFICATIONS: * Bachelor's degree in marketing, advertising, or a related field. * Proven experience (5+ years) in managing paid media campaigns, with a focus on Google Ads and other digital advertising platforms. * Strong understanding of digital marketing principles, including SEO, content marketing, and email marketing. * Excellent analytical and problem-solving skills, with the ability to interpret data and make data-driven decisions. * Exceptional communication, presentation, and interpersonal skills. * Experience with client management and relationship building. * Leadership experience, with the ability to manage and mentor a team. * Experience with budget management and resource allocation. * Proficiency in Microsoft Office Suite and other relevant software tools. * Certifications in Google Ads and other digital advertising platforms are a plus. BENEFITS: * Competitive salary * Health insurance * Paid time off * Professional development opportunities * Remote work options (may vary) * Company events and team-building activities