Paid Media Lead - 39349109378

Job Title: Paid Media Lead Job Type: Full-Time / Remote Work Hours: 9 AM to 5 PM EST Job Overview: Our client, a fast-growing beauty and personal care eCommerce brand, is looking for a Paid Media Lead to own 100% of their paid media strategy, execution and performance across Meta and Google Ads. In this high-impact role, you’ll lead full-funnel campaign efforts that drive customer acquisition, retention, and revenue growth. Responsibilities: Own and execute full-funnel paid media strategies (programmatic, search, social, and display) across Meta and Google Ads. Develop and maintain a deep understanding of the brand’s target audience, customer journey, and marketing goals. Collaborate with cross-functional teams, including creative, copywriting, and analytics to ensure cohesive campaign messaging and optimal performance. Analyze campaign performance, identify areas for improvement, and optimize campaigns to achieve desired outcomes. Develop and manage budgets, forecasts, and performance reports to ensure campaign performance meets business objectives. Stay up-to-date with the latest industry trends, best practices, and platform updates to continuously improve campaign performance. Requirements: 3+ years of experience in paid media planning and execution, preferably in the eCommerce or beauty industry. Strong understanding of Meta and Google Ads platforms, including targeting options, ad formats, and bidding strategies. Experience with campaign management tools, such as Google Ads Editor, Meta Ads Manager, and campaign tracking software. Strong analytical and problem-solving skills, with the ability to interpret data and make data-driven decisions. Excellent communication and project management skills, with the ability to work effectively with cross-functional teams. Benefits: Competitive salary and benefits package. Opportunity to work with a fast-growing eCommerce brand and contribute to its continued success. Collaborative and dynamic work environment. Professional development opportunities, including training and mentorship.