Paid Media Executive

We are looking for a data-driven and proactive Paid Media Executive to plan, execute, and optimize paid advertising campaigns across platforms like Google, Meta, LinkedIn, YouTube, and other digital channels. The ideal candidate should understand audience targeting, analytics, ad operations, and performance optimization. Key Responsibilities Plan, execute, and manage paid campaigns across Google Ads, Meta Ads Manager, LinkedIn, YouTube, and other platforms. Conduct keyword research, competitor analysis, and campaign optimization to ensure maximum ROI. Develop and maintain a deep understanding of the target audience, including demographics, interests, behaviors, and pain points. Collaborate with cross-functional teams to integrate paid media strategies into overall marketing plans. Stay up-to-date with industry trends, best practices, and platform updates to continuously improve campaign performance. Analyze campaign results, identify areas for improvement, and make data-driven decisions to optimize future campaigns. Ensure compliance with company policies, brand guidelines, and regulatory requirements. Develop and maintain a comprehensive understanding of the paid media landscape, including market trends, competitor activity, and emerging platforms. Provide regular reporting and insights to stakeholders on campaign performance, ROI, and opportunities for growth.