Paid Media Analyst (B2B, Focus Paid Social)

We work based on the principle of „No Content without Porto“. We support our customers in strategically and efficiently distributing their content – especially on Meta (Facebook, Instagram) and LinkedIn, supplemented by TikTok, YouTube Ads, Reddit, and occasional display campaigns.

To strengthen our Paid Media expertise, we are looking for someone who can take the topic of Paid Media to a new level at Based Digital, strategically and operationally, and as a central point of contact takes responsibility.

Aufgaben

• 1. Strategie & Setup

• Development of paid strategies for B2B customers
• Clean setup and structuring of ad accounts on all platforms
• Planning of customer journeys instead of short-term performance optimizations
• Definition of tracking and data requirements (not: technical implementation)

2. Targeting & Planung

• Analysis and use of platform-specific targeting options
• Deduction of content variants for different funnel phases
• Editorial and campaign planning in collaboration with the Content & Project team

3. Content & Testing

• Hypothesis-driven testing and structured test plans
• Briefing of the Content team for targeted creatives
• Systematic variation instead of searching for