Paid Marketing Manager (m/f/d) - Germany

Pennylane is a French fintech company founded in 2020 and headquartered in Paris. We are developing a financial operating system for European SMEs and their tax firms, with AI integrated from the outset. Our platform combines accounting, invoicing, expense management, and business banking. Companies and tax firms work on a shared database – in real-time.

• 1,200 employees and a rapidly growing team.

• Over 1.5 million companies and 6,000 tax firms on the platform.

• €200 million in annual recurring revenue (ARR) by 2025 – approximately double the previous year's figure.

• €175 million in funding in January 2026 at a valuation of €3.5 billion. Our investors include TCV, Blackstone, Sequoia, DST Global, CapitalG, and Meritech.

• Expansion in Europe: We have been active in Germany since the end of 2025. The introduction of e-invoicing is providing additional momentum for the digitalization of the financial sector.

Germany is a key component of our European expansion. In this role, you will directly contribute to our success.

Why we are looking for you

Paid Marketing is one of our fastest levers for building qualified demand in Germany. So far, we have lacked a person to independently manage the German market and strategically drive our growth in sales pipeline and monthly recurring revenue (MRR).

As the Paid Marketing Manager Germany, you will take ownership of our paid customer acquisition, from strategy to optimization. You will turn advertising budget into qualified leads, keeping customer acquisition costs in view.

Your Mission

You will scale our paid customer acquisition for Germany across SEA, Paid Social, Display, and – where sensible – Affiliate Marketing. Your goal: qualified leads at our target CAC and CPA values, and a strong Return on Ad Spend (ROAS).

To achieve this, you will develop campaigns and landing pages that specifically target German SMEs and tax firms.

Your Team and Environment

You will be part of our Growth Team and work within the Demand Generation Squad. You will report directly to Hervé Gaborieau, Demand Generation Manager.

For the German market, Paid Acquisition is entirely in your hands: strategy, budget, execution, and performance. You will work closely with our international and local teams:

• Paid Team in France: You will leverage existing playbooks, campaign structures, and insights from SEA and Affiliate Marketing as a foundation for the German market.

• Growth Engineering and Together, you will ensure reliable tracking, meaningful attribution, dashboards, and sound performance analyses.

• Website Team: You will align paid landing pages with campaigns and collaboratively improve conversion rates.

• Brand & Design, Content, and Product Marketing: Together, you will develop creatives and messages that resonate with the German market.

• GTM and Sales Team Germany: You will align lead volume and lead quality and use feedback from sales for ongoing optimization.
  
  

Your Responsibilities

1. Develop Paid Strategy and Implement Campaigns

• You will be responsible for the German channel mix: Google Ads with Search, Display, and Performance Max; Paid Social on LinkedIn and Meta; and Affiliate Marketing where applicable.

• You will develop, launch, and optimize campaigns – from targeting, bidding strategies, and audiences to keywords and creatives.

• You will adapt campaigns and messages to the German market and the needs of our target audiences.

2. Manage Budget and Performance

• You will manage the German paid budget, allocate it across appropriate channels, and optimize efficiency based on our CAC, CPA, and ROAS targets.

• You will increase the volume of qualified leads and, together with the German Sales Team, ensure that the quality is right.

• You will report results and insights to the Growth Leadership Team and derive concrete next steps.

3. Measure Impact and Continuously Optimize

• Together with Growth Engineering and Data, you will further develop tracking, attribution, and dashboards.

• You will continuously test new creatives, audiences, landing pages, and bidding strategies, and scale successful approaches.

• With the Website Team, you will optimize landing pages and improve conversion throughout the entire funnel.
  

What you bring

• Experience in Performance Marketing: You have 3-5 years of experience in paid or performance marketing, ideally in a B2B or SaaS environment.

• Openness to AI: You naturally use AI as a support in your work – ideally already in paid marketing.

• Operational Channel Expertise: You are proficient with Google Ads and at least one paid social platform like LinkedIn or Meta.

• Confidence with Budgets and KPIs: You are familiar with CAC, CPA, ROAS, and CPL, and know how to effectively manage budgets.

• Analytical Strength: Attribution, funnel analyses, and reporting tools are part of your toolkit. You derive clear decisions from data.

• Language Skills: You are fluent in German at a native or bilingual level, as well as fluent in English.

• Initiative and Responsibility: You can independently manage the German market and successfully collaborate with a distributed team, predominantly based in France.

Nice to have

• Experience in a scale-up or another fast-growing company.

• Knowledge of the German B2B, fintech, or accounting market.

• Technical understanding of tracking, such as tags, data layer, and Conversions API, to engage with Growth Engineering on an equal footing.

• Knowledge of French.

🇫🇷 Données personnelles

Pennylane processes your data to manage your application and assess your suitability for the position. If your application is unsuccessful, your data may be retained for 2 years from our last exchange or the closing of the recruitment process, in order to build and manage a candidate pool. You may object at any time and request the deletion of your data by writing to:
Our data policy

🇬🇧 Personal Data

Pennylane processes your data to manage your application and assess your suitability for the position. If your application is unsuccessful, your data may be retained for 2 years from our last exchange or the closing of the recruitment process, in order to build and manage a candidate pool. You may object at any time and request the deletion of your data by writing to Learn more

🇩🇪 Personenbezogene Daten

Pennylane verarbeitet Ihre Daten, um Ihre Bewerbung zu bearbeiten und Ihre Eignung für die Stelle zu beurteilen. Sollte Ihre Bewerbung nicht erfolgreich sein, können Ihre Daten bis zu 2 Jahre ab unserem letzten Austausch oder dem Abschluss des Rekrutierungsverfahrens gespeichert werden, um einen Kandidatenpool aufzubauen und zu verwalten. Sie können jederzeit Widerspruch einlegen und die Löschung Ihrer Daten beantragen, indem Sie an Mehr erfahren

🇪🇸 Datos personales

Pennylane trata sus datos para gestionar su candidatura y evaluar su idoneidad para el puesto. En caso de que su candidatura no sea seleccionada, sus datos podrán conservarse hasta 2 años a partir de nuestro último contacto o de la finalización del proceso de selección, con el fin de constituir y gestionar una reserva de candidatos. Puede oponerse en cualquier momento y solicitar la eliminación de sus datos escribiendo a Más información

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