Paid Growth Specialist

Paid Growth Specialist - Milan

The Mission:

Sanders is a leader in Italy for hair loss solutions. The mission is to become the reference point in Italy (and beyond) for all people who want to prevent, counter, or resolve hair loss. With over 25 locations across Italy and over 100 specialists (including surgeons, biologists, and healthcare assistants), we offer the most suitable service for our clients' needs: from trichological treatments, to regenerative medicine, up to hair transplantation.

The Challenge

We are looking for a Paid Growth Specialist to join our Marketing team and help us scale our presence in the Italian market. You will be the driving force behind the paid acquisition strategy, combining technical precision with creative experimentation to reach the right audience and communicate Sanders' positioning.

Main Activities and Responsibilities

• End-to-end management of advertising campaigns, maintaining the right balance between volume growth and economic efficiency, with a particular focus on Google, Meta, and TikTok
• Setup and optimization of tracking systems, ensuring the quality of data that correctly feeds advertising platforms (Pixel, CAPI, and Google Tag Manager)
• Transforming complex data into learnings and concrete actions by creating monitoring dashboards and bringing statistical rigor to evaluating landing page activities and conversion rate optimization (CRO)
• Creation of automation processes and AI integration to scale faster and reduce operational marketing activities
• You will report to the Head of Growth and support other members of the marketing team in activities such as lead nurturing, SEO, and brand awareness

⛔ What we are NOT looking for

We are not looking for someone who "launches campaigns" or an operator who executes directives

What we ARE looking for

A figure who questions the status quo by proposing alternative solutions that push the entire organization towards innovation, and a person who is not intimidated by a problem and wants to get their hands dirty in a sector outside their comfort zone.

Must-have

• At least 3-4 years of in-house performance marketing experience, demonstrating autonomous management of budgets of at least 1 million euros
• Solid knowledge in conceiving and implementing client-side, server-side, and CRM integration tracking systems on Meta, Google, TikTok, and Google Analytics. Strong expertise in Google Tag Manager and the ability to guide Software Developers in the correct code implementation are necessary
• Ability to analyze large volumes of data through data modeling languages like DAX and SQL, and to simply represent insights through Power BI or Looker Studio
• Familiarity with LLMs and GenAI such as Claude, OpenAI, Gemini, Higssfield, Seadance, and NanoBanana
• Ability to create automation flows with APIs, N8N, and Zapier, integrating different tools
• Willingness to work in a hybrid format at our Milan office (we have smart working but we like to work together 1-2 days a week and periodically liaise with other team members in Perugia and Rome)

Additional Requirements and What Would Make Us Excited

• Experience in Programmatic, CTV (Netflix, Prime, and similar), and Spotify campaigns
• Coding skills with Python, HTML, CSS, and Javascript
• Previous experience with Dynamics 365 and Power Automate
• Knowledge of SEO and GEO

What We Offer

Full-time permanent contract with a predicted gross annual salary range between €33,000 and €40,000

Flexibility: smart working

⏳ The Selection Process

Step 1: CV screening post, on Teams with the People&Culture Team

Step 2: In-person interview with the Head of Growth and Head of People & Culture (technical and motivational in-depth discussion, and a business case analysis)

Step 3 (TBC): Final presentation to the CEO/President