Outbound Marketing Manager

We are growing rapidly with our solutions for tank- and load cards, telematics, EV solutions & telecom. Therefore, we are looking for an Outbound Marketing Manager who strengthens our market position & helps our Outbound Sales Team sell faster + more effectively.

Takenpakket:

1. Strategy & execution
   You develop and lead outbound marketing campaigns that provide high-quality leads and contribute to our sales goals in the B2B fleet/logistics sector.
2. Message & value proposition
   You translate our solutions into compelling messages that resonate with the challenges of fleet managers, transport companies & logistics players.
3. Channel strategy
   You choose the right mix of outbound channels (email, cold calling, social, direct mail…) and optimize multi-channel campaigns for maximum reach + impact.
4. Performance measurement & optimization
   You track KPIs (open rates, CTR, conversion percentages), conduct A/B tests, and continuously adjust for better results + ROI.
5. Collaboration
   You work closely with sales, marketing, product to execute campaigns seamlessly and always in line with our latest features + proposals.
6. Data & insights
   You analyze market/customer data to refine campaigns and make our outbound approach as relevant as possible.
7. Innovation & trends
   You keep the market + technology sharp in focus and constantly seek new ways to make campaigns smarter, more creative, more effective.