Online Marketing Specialist (m/f/d)

Description

We are LOUP – Agency for conception, creation, and communication. Strategic, touching, powerful. And always with the highest standards for design and aesthetics.
We build brands.
As part of BOLD & EPIC – the new work network, we offer holistic and sustainable solutions for corporate success. We are excited about creative minds who feel comfortable in our personal, human, and flexible work culture and want to be successful with us.

For our internationally active client KÄRCHER, we are looking for an Online Marketing Specialist (m/f/d) full-time, limited until December 2027, starting immediately.

Your Responsibilities

• You combine high-performance, conversion-optimized content with technical system understanding and work at the interface between marketing, e-commerce, and IT.
• In the Headless CMS (KCMS), you optimize and maintain channel-specific content for websites and online shops – always with a clear focus on conversion, user experience, and a strong brand presence – including in LLMs.
• You analyze marketing requirements, support the creation of technical concepts, and accompany the development of digital features from testing to rollout.
• You maintain and optimize our product data feeds (e.g., via Channable), support concepts for Recommendation Engines (e.g., Algolia), and specifically use analytics data (e.g., GA4) for system optimization.
• You support the further development of our storefront, participate in the global rollout, and make Kärcher fit for the digital future of the e-commerce platform.

Your Profile

• Solid, demonstrable practical experience in digital content management – ideally in a global e-commerce or B2C/B2B web environment.
• Good skills in Requirements Engineering: You capture technical requirements from marketing in a structured manner, translate them into business requirements, and reliably communicate them to IT.
• Proficient use of CMS architectures (e.g., Typo3, Headless CMS like Strapi) as well as a solid understanding of data flows from PIM systems through middleware to the e-commerce frontend.
• Practical understanding of AI & LLMs: You know how generative language models, AI shopping assistants, and recommendation engines process information and how product data needs to be prepared.
• Very good German and English skills, both written and spoken, for confident communication with our international subsidiaries (other languages are a plus).
• A structured, self-responsible way of working, great curiosity, and initial experience in contributing to digital interface projects complete your profile.

What We Offer

• Independent, diverse projects with close support from experienced colleagues.
• Plenty of room for personal development.
• A comprehensive onboarding – we train you hands-on, individually, and intensively.
• Modern workplace with flat hierarchies and short communication channels.
• An experienced team that inspires you.
• Hybrid working with three days per week at the agency.
• Company public transport ticket.
• Subsidy for bicycle leasing via Lease-a-bike.
• Air-conditioned office with a rooftop terrace in the heart of Stuttgart city.

Your Application

We look forward to receiving your application!
If you have any questions about this position, feel free to contact Lena Dinkelacker at any time – by email or by phone at 0711 21722811

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