Online Marketing Manager - Paid & Content (m/w/d)

We are looking to digitalize procurement and supply chain processes together with us at TOOLPLACE GmbH in the plastics injection molding and tooling industry. Our B2B platform connects OEMs, Tier-1/Tier-2 suppliers, molders, and toolmakers and makes inquiries, offers, and projects more transparent and efficient.

To make more suitable companies in the DACH region and internationally aware of TOOLPLACE, we are creating a new position: As Online Marketing Manager in part-time (approx. 50%) you will be responsible for performance marketing and content and build our lead generation machine from scratch.

Aufgaben

• You plan, set up, and optimize performance campaigns for lead generation, primarily through Google Ads and LinkedIn Ads, supplemented by Meta (Facebook/Instagram) where necessary.
• You define clear goals (e.g. demo requests, qualification calls, newsletter signups) and develop corresponding campaign structures, target groups, and messages – in German and English.
• You build our entire paid and content marketing structure step-by-step: account setups, tracking, campaign frameworks, reporting, and recurring routines.
• You analyze campaign results (e.g. CPC, CTR, CPL, lead quality) and take concrete measures to improve – from new ad variants to landing page adjustments.
• You ensure a clean tracking setup (e.g. Google Analytics, conversion tracking, UTM logic) and prepare key figures for team decisions.
• You develop and maintain a content plan for LinkedIn – for the company profile and selected personal profiles (e.g. management, sales).
• You prepare content that addresses our target groups in the plastics injection molding and tooling industry: use cases, customer examples, insights into procurement processes, product updates, market observations, as needed also in English.
• You set AI tools strategically (e.g. for text drafts, ad creatives, keyword research, evaluations) to test variants quickly and optimize campaigns data-drivenly.
• You continuously test new approaches (formats, hooks, target groups, landing pages) and develop our digital lead generation further.
• You work closely with management and sales together and are the central point of contact for all topics around digital leads.

Qualifikation

• You have 3-5 years of experience in online or performance marketing, ideally with a B2B focus (e.g. SaaS, tech, or industry field).
• You are very familiar with Google Ads and have already independently managed search and display campaigns for lead generation.
• You bring practical experience with LinkedIn Ads / Campaign Manager and know how to target B2B target groups internationally and test them.
• You are confident in handling tracking and analysis tools (e.g. Google Analytics, Tag Manager, simple dashboards/reports) and make decisions based on numbers.
• You have experience with LinkedIn content, from clear short texts to briefings for visual formats (e.g. carousels, simple creatives).
• You have already actively worked with AI tools (e.g. for text and image generation, research or evaluations) and use them consciously in the marketing workflow.
• You work structured, take ownership of