Online Marketing Manager / Paid Ads Manager (m/f/d)

Do you want to manage Paid Advertising not just for a single country and a few campaigns, but to be responsible for performance marketing on a European level?

At vintrica.com, you will control and develop our paid marketing activities in over 30 European markets. With an annual marketing spend of over €10 million, our campaigns are among the central growth drivers of our company.

This goes far beyond classic Google Ads: in addition to Google Ads and Microsoft Advertising, we are intensely focused on new advertising and discovery channels around ChatGPT, AI Search, and generative search systems.

vintrica is one of the leading European platforms for digital toll products. Millions of travelers use our services for e-vignettes and other digital mobility products in Europe.

Our growth has also been recognized internationally: vintrica and its group of companies are among the fastest-growing companies in Europe, as recognized by the Financial Times FT1000 Ranking.

Responsibilities

You will play a central role in the further development of our international performance marketing.

• Planning, building, and managing international Google Ads campaigns in over 30 European markets
• Building and optimizing campaigns via Microsoft Advertising / Bing Ads
• Continuous optimization of a paid media budget of over €10 million per year
• Developing new paid advertising strategies for ChatGPT, AI Search, and other emerging advertising platforms
• Managing search, shopping, performance max, display, and other performance campaigns
• Developing international campaign structures for different countries, languages, and search markets
• Keyword research as well as analysis of search terms, competitors, and market potentials
• Optimization of bidding strategies, budgets, target audiences, creatives, and landing pages
• Continuous improvement of ROAS, CPA, Conversion Rate, and Customer Acquisition Cost
• Conducting structured A/B tests and experiments
• Analysis of campaign and conversion data and derivation of concrete measures
• Identification of new channels and technologies in the areas of Paid Search, Performance Marketing, and AI Advertising
• Close collaboration with our marketing, product, and development teams

With us, you don't just manage campaigns – you get the opportunity to actively shape and develop our international paid marketing strategy.

Qualifications

We are looking for someone who analytically understands performance marketing and at the same time is eager to implement things themselves.

Ideally, you bring:

• Several years of experience in Performance Marketing / Online Marketing / Paid Search / SEA
• Very good practical experience with Google Ads
• Experience with Microsoft Advertising / Bing Ads
• Experience with larger paid media budgets
• Very good understanding of KPIs such as ROAS, CPA, CPC, CTR, and Conversion Rate
• Experience with international or multilingual performance marketing
• Proficient use of Google Analytics, Conversion Tracking, and Web Analytics
• Strong analytical understanding and enjoyment of working with numbers
• Independent and structured way of working
• Very good English skills

A plus, but not a must:

• Experience with Google Ads Scripts or other automation tools
• Experience with APIs, data analysis, or SQL
• Experience with feed management and shopping campaigns
• Experience with attribution and server-side tracking
• Experience with large international accounts
• Interest in Generative Engine Optimization (GEO), AI Search, LLMs, and new advertising platforms

You don't have to master every platform perfectly yet. What's more important to us is that you truly want to understand performance marketing, work data-driven, and try out new channels faster than the market.

Benefits

We want to create an environment where you can take responsibility, make decisions quickly, and develop professionally.

• Modern office in the heart of Augsburg – centrally located at Moritzplatz and easily accessible
• State-of-the-art work equipment – powerful MacBook or Thinkpad and everything you need for efficient work
• Flexible working hours – we focus on results rather than rigid attendance times
• Home office & flexibility – a good mix of personal collaboration and focused work
• Great creative freedom – your own ideas are explicitly welcome and can be implemented quickly
• Short decision-making paths – direct exchange with management, product, development, and marketing instead of long coordination loops
• Real responsibility – you work with a marketing budget of over €10 million and directly see the economic impact of your work
• International environment – campaigns, customers, and markets across Europe instead of focusing on a single market
• Latest technologies & AI – we engage with new tools, AI Search, automation, and new advertising platforms early on
• Continuing education that really helps – access to relevant conferences, training, tools, and platforms
• Fast-growing company – recognized in the Financial Times FT1000 ranking
• Plenty of room for development – with our growth, new topics, areas of responsibility, and career opportunities constantly arise
• Free drinks, coffee & snacks – for the necessary energy in between
• Regular team events – because good collaboration doesn't just happen in meetings