Online-Marketing-Manager (m/w/d) Fokus: Performance & Shop

📍 Location: Königstädten (100% Presence, 5 days on-site) | ⏳ Full-time | 🚀 Immediate start

Zeinpharma stands for high-quality nutritional supplements – and we're looking for you: the performance-oriented Online-Marketing-Manager (m/w/d), who will bring our shop forward with smart funnels, strong campaigns, and data-driven decisions.

Our e-commerce has enormous growth potential, and we want to make the next leap: more reach, better conversion, stronger customer journeys. To do this, we need someone who really understands performance marketing – from Meta and Google to tracking, attribution, and optimization of our entire webshop. If your heart beats for KPIs, scalability, and measurable impact, you're exactly right with us.

Aufgaben

Performance Marketing & Campaign Management

• Planning, implementation, and optimization of paid campaigns
• Ongoing performance analysis and derivation of optimization measures
• Building scalable performance funnels specifically for products in the Supplements, Health & Nutrition area
• Developing cross-channel performance strategies along the funnel
• Ongoing analysis of target groups, customer journeys, and product performance
• Budget responsibility and performance controlling for all paid activities

Shop & CRM

• Planning and implementation of marketing activities in the webshop
• Creating landing pages and editing article and content pages
• CRM: Building up and optimizing the newsletter marketing to increase repeat purchase rate, AOV, and CLV
• Developing automated flows and continuous optimization of segments and campaigns for higher engagement and conversion rates

Qualification

• Studies in Marketing, Communication, Economics or comparable qualification
• Multiple years of experience in online or performance marketing – ideally in the supplement-, fitness-, health- or D2C-field
• Very good knowledge of Meta Ads, Google Ads, GA4, Shopify, and Klaviyo
• Experience with D2C-specific KPIs such as ROAS, LTV, AOV, Churn, Subscription Performance
• Understanding of target groups in the area of nutrition, fitness & lifestyle
• Analytical thinking combined with high creativity and hands-on mentality
• Fluent German and good English skills in writing and speaking

Benefits

• Freedom to shape, a creative role with a lot of self-responsibility and the opportunity to make real changes.
• An innovative environment and a strong team with a family-like atmosphere and flat hierarchies in a future-proof family-owned company.
• Barista coffee on site and free parking spaces directly in front of the door.
• A 50% employee discount on ZeinPharma products, as well as access to corporate benefits.
• A company that shares your values: health, quality, and innovation.

We value the uniqueness and individuality of our employees and promote a work environment that offers equal opportunities regardless of age, gender, sexual identity, disability, origin, or religion.

We look forward to your application including your earliest possible start date and annual salary expectations!

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