Online Marketing Manager (m/w/d) - E-Commerce

The BogenSportWelt is one of the leading providers for archery sport articles in Europe. Through our own online shops, various marketplaces, B2B traders & 3 retail stores, we distribute our range within and outside the EU. Besides our own fulfillment, we also use Amazon Fulfillment. To strengthen our team, we are looking for an experienced Online Marketing Manager (m/w/d) with a focus on E-Commerce.

Aufgaben

1. Marketing- & Kanalstrategie

• Development of a clear, differentiating channel strategy including priorities, roadmap and budget planning
• Competitor & market analysis, target group segments and derivation of concrete growth levers
• Planning and orchestration of go-to-market approaches for products and theme worlds (marketing-side)

2. Umsetzung Performance

• Operative control and optimization of relevant channels (e.g. SEA/Google Ads, Display, Affiliates, E-Mail/CRM, Retail-POS-Marketing, Print/Mailing)
• Performance management with clear target values (e.g. MER/ROAS, POAS, CAC, CR, AOV) and channel-specific decision-making (Attribution/Mix)
• Tracking setup and quality assurance in collaboration with E-Com/Tech (GA4, Google Tag Manager, Events, Consent/Tracking Logic)
• Bulking up of CRM/Lifecycle (Welcome, Winback, Retention) with a clear focus on segmentation and list growth – ideally with Klaviyo
• Website & Conversion: CRO, QA/Monitoring and A/B-Testing on Shop/Checkout/Landing pages

3. Strategisches SEO & GEO

• Development of a strategic SEO & GEO roadmap SEO& GEO-Basics in collaboration with Tech/E-Com
• Focus on sustainable organic growth and measurable conversion effects

4. Markenführung anwenden

• Application of the brand positioning, CI/CD-Guardrails, tone and storytelling in all online marketing touchpoints (campaigns, ads, CRM, landing pages, content)
• Ensuring a consistent brand appearance through clean implementation of guidelines

5. Produktlaunches & Themenwelten

• Tight collaboration with product management & development and systematic incorporation of customer feedback & market trends into marketing
• Planning and execution of marketing activities around product launches with defined target values (sales/turnover)
• Planning and execution of campaigns and sales events in the frontends of websites (e.g. homepage, category-/landing pages, banner-/teaser areas, action worlds) and coordination with other channels (shops, marketplaces)

6. Innovation & Test-and-Learn

• Trend scouting (E-Commerce, channels, creatives, AI tools, automation) and building a test-&-learn backlog with documented learnings

Qualifikation

• Experienced online marketing allrounder with focus on performance
• Experience in performance marketing (SEA/Google Ads, YouTube, Display) and E-Commerce environment
• CRM/Lifecycle knowledge (E-Mail/Automation, segmentation) – ideally Klaviyo
• SEO experience (strategic SEO, keyword/themed clusters, on-page/technical basics, collaboration with content/Tech)
• CRO/UX fundamentals and experience with testing approaches
• Excellent numerical and analytical understanding (GA4, GTM, tracking/tagging, KPI evaluation) including POAS/profitability outlook
• Experience with attribution/analytics tools like Admetrics and Profitmetrics of advantage
• Structured, self-reliant, and reliable work style; high quality awareness

Benefits

• A responsible position from day one in a growing company with high design freedom
• Flexible working style with office in Anklam, and home-office possibility
• Short decision-making paths, direct collaboration with the management team, and practical cooperation
• An agile, collegiate work environment, young team with strong cohesion
• Working at Europe's market leader with 20 years of experience and long-term perspective

We look forward to your application.

Here's a glimpse behind the scenes working with us: https://www.youtube.com/watch?v=8uoFncudGp4

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