Online Marketing Manager (m/w/d)

You want to move people with strong stories and not just manage campaigns?

Dann bist Du bei apiro Entertainment genau richtig.
apiro Entertainment is a young, high-dynamic entertainment company that produces award-winning musicals, theater productions, and films that connect, move, and inspire the audience. With our shows – including the comedy-musical "Himmel und Kölle" we create "endless worlds of emotion" and take our audience out of their daily routine for a few hours.
For the online marketing of our musicals, we are looking for an Online Marketing Manager (m/w/d) with focus on ticket sales & digital brand management

Aufgaben

• Development, planning and implementation of digital marketing strategies and campaigns for our musicals (especially "Himmel und Kölle") including SEA, Social Ads, Retargeting, Display & Performance-Marketing (especially "Himmel und Kölle"), including SEA, Social Ads, Retargeting, Display and Performance-Marketing
• Operate and continuously optimize our online channels.
• (Website, SEO/SEA, Social Media, Newsletter etc.) with strong focus on Reach and Conversion
• Concept and creation of convincing marketing texts
• for Landing Pages, Ticket-Shops, Social Ads, Newsletters and Trailer-Campaigns
• Continuous analysis of KPIs (e.g. Reach, Click Rate, CPC, ROAS, Conversion Rate), creation of reports and derivation data-driven optimization measures
• Shape our digital marketing strategy actively to increase ticket sales and strengthen the visibility of both our productions and our brand.
• Work closely with management, creative and production teams together to turn strong stories into effective campaigns.

Qualifikation

• Degree in Marketing, Media, Communication, Business Administration or a comparable field
• Experience in online marketing, ideally in the Culture-, Event- or Entertainment sector
• Fundamental knowledge of SEO/SEA, Google Analytics/Tag Manager and setting up and optimizing Social-Media-Advertising campaigns (Facebook, Instagram, TikTok, YouTube)
• High affinity to digital technology, developed analytical thinking and creative mindset
• You are a team player with hands-on mentality and bring project management skills with
• You communicate clearly, openly and respectfully and have fun bringing marketing into action

Benefits

• Much creative freedom and space to shape ideas
• Direct impact: Your campaigns ensure that the ranks fill up and our audience experiences unforgettable evenings
• Work on emotionally strong, creative products instead of interchangeable standard products
• Opportunity to work flexibly and bring in your own ideas
• A culture where Respect, Heart and Humor are just as important as KPIs

Moving people with us and creating together with apiro Entertainment endless worlds full of emotion.

We look forward to your application.

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