Online Marketing Allrounder (m/f/d)

Full-time | Permanent position | On-site in Berlin

For our team, we are looking for an experienced Online Marketing Allrounder (m/f/d) who will independently manage and further develop our entire digital corporate presence.

We are explicitly not looking for someone who is exclusively specialized in social media, SEO, or Google Ads. You should understand online marketing as a whole and be able to work both strategically and operationally – from the website and search engine marketing to independent content production.

The position is purely on-site at our location in Berlin and is not intended for home office or remote work.

Responsibilities

You will be holistically responsible for and further develop our online marketing. This includes in particular:

• Maintenance, updating, and further development of our websites
• Planning and implementation of sustainable SEO measures
• Setup, management, and optimization of Google Ads campaigns
• Development of an overarching social media and content strategy
• Independent management of our social media channels
• Creation and maintenance of editorial and content plans
• Conception, production, and publication of social media posts, Reels, and other video formats
• Independent creation of photo and video material
• Editing and cutting of photos, videos, and Reels
• Writing texts for websites, social media, advertisements, newsletters, and other digital media
• Planning and accompanying campaigns, product launches, reference projects, and events
• Analysis of relevant key figures and derivation and implementation of concrete optimization measures
• Monitoring current developments, platforms, and content formats
• Building a consistent digital brand communication for our various company divisions

For content production, you will regularly accompany our projects on-site. This includes, for example, trips to construction sites, customer projects, finished sales areas, or events. There, you will independently create authentic photo and video material and then prepare it for our digital channels.

Qualifications

• In-depth practical experience in holistic online marketing
• Good knowledge in website maintenance and further development
• Practical experience in search engine optimization
• Experience with Google Ads – from setup to ongoing evaluation and optimization
• Proficient use of relevant social media platforms, especially Instagram, LinkedIn, and Facebook
• Experience in developing social media and content strategies
• Confidence in creating editorial and content plans
• Experience in the independent production of photos, videos, and Reels
• Good knowledge of image editing and video editing
• Text proficiency and very good German language skills
• A strong sense for design, visual language, storytelling, and brand communication
• Analytical understanding and the ability to evaluate marketing measures based on key figures
• A self-sufficient, structured, and responsible way of working
• Initiative and the ambition to actively and long-term drive topics forward
• Willingness for regular trips to our projects and construction sites

A specific degree is not decisive for us. What counts are your practical experience and your ability to competently connect the various areas of online marketing.

Important for this position

This position is aimed at a true online marketing allrounder. Isolated experience with social media or occasional creation of Reels is not sufficient for this position.

You should be able to manage our entire digital presence: strategically, technically, creatively, and operationally. You will develop measures, implement them independently, evaluate the results, and continuously optimize them.

As close collaboration with our internal teams and regular on-site content production are essential components of the job, this is purely an on-site position at our location in Berlin.

Benefits

• A versatile permanent position with responsibility for the entire online marketing
• Great scope for design and room for your own ideas
• Short decision-making paths and the opportunity to implement measures directly
• Varied projects in the areas of retail design, interior construction, advertising technology, brand staging, and hospitality
• Direct insights into exciting customer projects – from planning through construction to the finished result
• Close collaboration with project management, sales, design, and management
• A long-term position in which you visibly shape and develop our digital presence

About WESPRO

WESPRO develops and realizes individual solutions for brands, sales areas, and spaces. Our range of services extends from retail design and visual communication to advertising technology and interior construction to holistic spatial concepts.

We accompany our projects from the initial idea to the final implementation. This results in exciting insights, developments, and stories every day, which we want to present more professionally and effectively digitally in the future.

We look forward to your application!

Please send us:

• your resume
• relevant work samples or a portfolio
• examples of previous websites, campaigns, or social media channels
• your possible start date
• your salary expectation