On-Page SEO Specialist

We are seeking a data-driven On-Page SEO Specialist to lead our content optimization and organic growth strategies. Unlike a generalist, you will focus specifically on the "on-the-page" factors that influence rankings—from semantic keyword mapping and content architecture to metadata and internal linking. You will own the strategy that transforms high-quality content into high-ranking assets for our clients. Key Responsibilities Content Strategy & Optimization: Execute end-to-end on-page strategies across multiple platforms, including but not limited to, WordPress, Drupal, and custom-built CMS systems. Develop and maintain a deep understanding of client goals, target audience, and industry trends to inform optimization decisions. Collaborate with cross-functional teams to ensure alignment and maximize ROI. Conduct thorough keyword research and analysis to identify opportunities for improvement and develop data-driven recommendations. Implement and track the performance of on-page SEO strategies using tools such as Google Analytics, SEMrush, Ahrefs, and Moz. Stay up-to-date with the latest best practices, algorithm updates, and industry developments to continuously improve optimization techniques. Content Creation: Develop high-quality, engaging, and optimized content that resonates with target audiences. Work closely with writers, designers, and other stakeholders to ensure content meets brand standards and SEO requirements. Internal Linking & Anchor Text Optimization: Conduct thorough internal linking audits to identify opportunities for improvement and develop strategies to optimize anchor text. Metadata Optimization: Develop and implement metadata optimization strategies across multiple platforms, including but not limited to, title tags, meta descriptions, and header tags. Technical SEO: Collaborate with development teams to ensure technical SEO best practices are implemented, including but not limited to, URL structure, canonicalization, and schema markup. Reporting & Analysis: Provide regular reporting and analysis on the performance of on-page SEO strategies, including but not limited to, keyword rankings, traffic growth, and conversion rate optimization. Identify areas for improvement and develop data-driven recommendations to optimize future strategies. Requirements Bachelor's degree in Marketing, Communications, or related field 3+ years of experience in On-Page SEO, Content Optimization, or related field Strong understanding of search engine algorithms, ranking factors, and best practices Experience with keyword research tools such as Ahrefs, SEMrush, Moz, and Google Keyword Planner Familiarity with content management systems (CMS) such as WordPress, Drupal, and custom-built CMS systems Excellent communication and collaboration skills Ability to work independently and prioritize tasks Strong analytical and problem-solving skills Benefits Competitive salary and benefits package Opportunities for professional growth and development Collaborative and dynamic work environment