NPD Manager — Makeup

Why this role is exciting As NPD Manager, you will own the creative, technical, and strategic development of SARELLY's future product lines. This role sits at the core of the brand: translating Latin beauty needs, cultural insight, and bold creative vision into high-performing makeup and accessories that resonate with our Gen Z audience across digital, retail, and experiential channels. Beyond product development, this role is deeply creative. In close partnership with the Chief Creative Officer, you will drive innovation, shape brand identity, and craft compelling narratives to captivate our target audience. Your expertise in makeup trends, cultural relevance, and strategic storytelling will be instrumental in shaping SARELLY's future product lines. You will work closely with cross-functional teams, including Design, Marketing, and Operations, to ensure seamless integration of new products into the brand's overall strategy.