National Key Account Manager DIY (m/f/d)

Your Role at Tekpoint

Do you know the German DIY retail sector, have a robust network with relevant decision-makers, and know how to successfully position brands in the DIY store business? Do you understand retail structures, know the processes in central purchasing, and understand what it takes for listings, assortments, placements, and implementation at the Point of Sale?

Then we are looking for you.

As National Key Account Manager DIY (m/f/d), you will take responsibility for the strategic and operational development of our existing retail partners, as well as the acquisition of new customers in the German DIY market. You will further develop business relationships at the central level, unlock new revenue potentials, and sustainably expand the distribution of our brands and products.

You will work with a diverse portfolio of renowned technology brands such as Roborock, Segway Navimow, Xiaomi, and Govee, as well as other innovative brands and product categories. From floor care and robotic mowers to lighting, and other consumer electronics and home technology products, you will develop attractive assortments and successful marketing concepts together with our retail partners.

You combine strategic key account management with a strong focus on new customers and a deep understanding of the operational requirements of German DIY retail. You know how decisions are made in central purchasing, how regional structures work, and how a listing develops into a sustainably successful business.

In implementing your customer strategies, you will work closely with our Area Sales Management as well as the internal teams from Marketing, Product Management, and Supply Chain.

You will report directly to the Director Sales Germany and actively contribute to the further development of our DIY business.

Your Responsibilities

1. Key Account Management & Business Development

• You will take responsibility for existing key accounts and develop them strategically and operationally.

• You will identify and acquire new retail partners and unlock additional business potentials in the German DIY market.

• You will build sustainable business relationships with relevant decision-makers in central purchasing and category management and continuously develop your network.

• You will develop customer-specific business and growth plans and implement them consistently.

• You will develop new assortment, listing, and marketing opportunities for our brand portfolio together with your customers.

• You will be responsible for the revenue, sales, and margin development of your accounts and ensure sustainable, profitable business development.

2. Customer Relations, Negotiations & Contract Management

• You will conduct annual negotiations, assortment negotiations, and contract negotiations independently and on an equal footing.

• You will negotiate listings, conditions, framework agreements, marketing budgets, and promotions.

• You understand the decision-making paths and processes of your retail partners and use this knowledge strategically to further develop business relationships.

• You will identify additional potentials within existing customer organizations and expand collaboration at different levels.

• You will develop long-term partnerships, recognize market opportunities early, and translate them into concrete business results.

3. Assortment Development, Distribution & Point of Sale

• You will drive the listing and expansion of our brands and product categories with relevant DIY retail partners.

• You will develop attractive assortments and convincing product placements together with customers.

• You know the processes and requirements in German DIY retail and understand how national agreements are translated into regional structures and markets.

• You will negotiate and coordinate shelf placements, secondary placements, promotional areas, and seasonal sales activities.

• You will work closely with Area Sales Management to successfully implement agreed-upon measures in the markets.

• You will analyze sell-in and sell-out data and derive concrete measures to increase distribution, sales, and brand presence.

• You will accompany product launches and develop new marketing approaches for our diverse brand and product portfolio.

4. Market & Customer Development

• You will monitor market, competitor, and assortment developments and identify new business opportunities.

• You will analyze customer potentials and develop targeted strategies for acquiring new retail partners.

• You will expand existing business relationships and unlock additional revenue potentials through new products, assortments, and sales concepts.

• You will develop joint growth initiatives with our retail partners and translate them into concrete measures.

• You will actively contribute your market knowledge and network to the further development of our sales strategy.

5. Control & Collaboration

• You will be responsible for the revenue, margin, and budget planning of your accounts, as well as reliable forecast quality.

• You will coordinate collaboration with Area Sales Management, Marketing, Product Management, and Supply Chain.

• You will ensure that product availability, delivery performance, and internal processes support the agreed-upon customer activities.

• You will monitor relevant KPIs, prepare business reviews, and initiate appropriate measures in case of deviations.

• You will report regularly to the Director Sales Germany and ensure transparency regarding business development, customer potentials, and sales activities.

What You Bring

Your Professional Qualifications

• Several years of successful professional experience in key account management within German DIY retail.

• A robust network with relevant decision-makers in German DIY retail, particularly in central purchasing and category management.

• In-depth knowledge of the structures, decision-making paths, and processes of German DIY store chains, and ideally regional retail organizations.

• Demonstrated success in acquiring new customers, implementing listings, and expanding existing business relationships.

• Experience with annual negotiations, condition negotiations, assortment decisions, and the economic management of customer accounts.

• A good understanding of distribution, placement management, POS activation, and sell-out control.

• Experience in collaborating with regional sales structures and in the interplay between central agreements and their implementation in the markets.

• Entrepreneurial thinking, strong negotiation skills, and confident handling of revenue, margin, and sales data.

• Very good German and good English language skills.

• High willingness to travel within Germany.

• Ideally, you have experience with a brand manufacturer or supplier from the DIY, Home, Garden, or Consumer Electronics sector. It's not crucial that you have already managed exactly our product categories, but rather that you understand German DIY retail, have the right contacts, and can demonstrably develop business.

Your Personality

• You are a persuasive sales personality who communicates with buyers and decision-makers on an equal footing.

• You have a keen sense for customer needs, market opportunities, and commercial contexts.

• You combine strategic thinking with consistent implementation strength and a strong drive to close deals.

• You proactively approach new customers, expand networks, and continuously develop existing business relationships.

• You negotiate confidently, act entrepreneurially, and keep your goals in sight even during challenging negotiations.

• You work independently, in a structured and results-oriented manner, and take responsibility for your customers and results.

• You value teamwork and know how to achieve sustainable growth together with Area Sales Management and internal interfaces.

What We Offer You

• A responsible key position with direct influence on the development of our business in the German DIY market.

• The opportunity to expand existing customer relationships and acquire new retail partners for our brand portfolio.

• A diverse portfolio with established and innovative brands such as Roborock, Segway Navimow, Xiaomi, and Govee, as well as other exciting product categories.

• Great scope for initiative and short decision-making paths with direct access to management.

• Support from our Area Sales Management in implementing customer strategies and sales activities in the markets.

• A company car, also for private use.

• Flexible working arrangements, including home office.

• An international working environment and collaboration with dedicated teams from Sales, Marketing, Product Management, and Supply Chain.

• Individual development opportunities and attractive additional benefits.

Ready to further develop the German DIY market with us?

Do you have the right network, know retail from practical experience, and want to unlock new business potentials with strong brands? Then we look forward to getting to know you.

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