National Key Account Executive, QSR

Job description

Job Description

WIN NEW BUSINESS, VOLUME SALES & PROFITABILITY DEVELOPMENT

Win and contract new Key Account Groups from “No Energy” or competition as per target using the Hunting List System
Drive horizontal and vertical distribution in new and existing accounts
Ensure volume targets are met by Key Account
Re-sign all existing Key Account Groups
Deliver profitability targets by Key Account Group as per agreed investment proposals

IN-ACCOUNT BRAND EXECUTION

Execute segment specific POS to drive awareness and incremental beverage sales
Activate Red Bull sales drivers in the QSR channel
Gain agreement to place Red Bull Coolers and POS with engaging content in accounts
Own ordering at the table where applicable and ensure suitable product offer is available by account
Ensure listing and execution on Digital Ordering Platforms that service the accounts
Deploy permanent and temporary Consumption Activation
Place segment-specific POS with occasions messaging, including Red Bull and customer-owned POS materials
Win Owners, Franchisees, and Venue Staff through training, competitions, and staff consumption programs

IN-ACCOUNT BRAND ACTIVATION

Gain support to adopt Red Bull ‘Owned’ consumer promotions and marketing initiatives
Develop and deploy ‘Customer Tone of Voice bespoke brand activation where applicable
Maximise effectiveness of agreed customer joint-marketing funds to drive premium brand activation

CUSTOMER MANAGEMENT

Manage Joint Marketing Funds and Variable Rebates to agreed levels in a timely manner
Trading Terms negotiations as required, improving profitability and business development outcomes
Rolling 6-12 month joint-business-plans (JBP’s) prepared and delivered to all customers
Quarterly performance reviews prepared and delivered to all customers, along with claims verification and processing
Obtain and manage monthly Sales Data from customers and Distributor Partners where necessary
Engage customers through our Industry Marketing Program

INTERNAL COLLABORATION

New Business internal investment pitches
Work closely with On Premise Marketing Partner to drive brand activation outcomes
Drive internal customer performance reviews with Finance Partner
Maintain Hunting List and Key Account Tracker