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Reliance Retail

7 months ago

National Head - Visual Merchandising & Store Experience

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Company information

Company
Reliance Retail
Location
India, Maharashtra, Navi Mumbai India
Posted
7 months ago
View all jobs at Reliance Retail

Job description

Role Purpose The Head of Visual Merchandising will own the end-to-end store experience charter across grocery formats and brands—driving commercial VM, in-store brand storytelling, space productivity, and scalable design systems. This role will also oversee NSO (New Store Opening) design execution, ensuring consistency, speed, and differentiation across neighborhood, premium, and large-format stores. This role will require the candidate to rollout campaigns nationally in 1000 stores. The role will be responsible for developing and implementing visual merchandising strategies that drive sales growth, improve customer experience, and enhance brand reputation. Key responsibilities include: • Developing and implementing visual merchandising strategies across grocery formats and brands • Collaborating with cross-functional teams to ensure seamless execution of VM initiatives • Conducting market research and analyzing trends to inform VM decisions • Designing and executing NSO design concepts that meet business objectives • Ensuring consistency in VM execution across all stores • Building strong relationships with store managers, visual merchandising teams, and other stakeholders • Providing coaching and guidance to visual merchandising teams to ensure effective implementation of VM strategies • Developing and managing budgets for VM initiatives • Analyzing sales data and customer feedback to inform VM decisions • Staying up-to-date with industry trends and best practices in visual merchandising • Developing and implementing scalable design systems that drive consistency across all stores. This role will also require the candidate to work closely with the Visual Merchandising team, Store Operations team, and other stakeholders to ensure successful execution of VM initiatives. The ideal candidate should have a strong understanding of visual merchandising principles, excellent communication skills, and experience in developing and implementing effective VM strategies.

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