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Middle CRM Manager
Job description
Job Description
- Develop and optimize promotional, trigger-based, and transactional communications
- Enhance existing and explore new customer communication channels (email, push, SMS, in-app)
- Work with key metrics: Retention Rate, Reactivation Rate, MAU, DAU, Bonus Rate
- Audience segmentation: cohorts and user groups
- Configure and launch bonus and promo mechanics tailored for different audiences
- Create and validate hypotheses to improve company performance
- Automate successful tests and scale proven solutions
- Collaborate closely with internal teams: content, analytics, marketing
Required skills
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