Meta Ads Specialist

Full Time 300000.00 - 540000.00

Job description

About Us: Brelex Media is a fast-growing digital marketing agency that partners with Direct-to-Consumer (D2C) brands to drive growth through effective online marketing strategies. We are looking for a talented and experienced Ads Specialist to manage Meta Ads campaigns and help our clients achieve exceptional results.
Key Responsibilities:

Plan, create, and manage high-performing Meta Ads (Facebook & Instagram) campaigns.
Conduct audience research and develop targeting strategies to maximize campaign performance.
Write compelling ad copy and work with the creative team to develop engaging visuals.
Continuously monitor and optimize ad campaigns to improve ROAS and achieve client goals.
Analyze campaign performance data and prepare detailed reports with actionable insights.
Stay updated on the latest trends and best practices in Meta Ads and D2C marketing.
Collaborate with the client management team to ensure seamless communication and strategy alignment.

Requirements:

Proven experience as a Meta Ads Specialist, specifically working with D2C brands.
Deep understanding of Facebook Business Manager, Ads Manager, and related tools.
Strong analytical skills to interpret campaign performance data and make data-driven decisions.
Experience with audience segmentation, retargeting strategies, and lookalike audiences.
Knowledge of pixel setup, conversion tracking, and custom event tracking.
Excellent communication skills in English and Hindi
Ability to work independently in a remote setting and meet deadlines.

Preferred Qualifications:

Experience managing ad budgets of Rs 100000 - 1200000 per month.
Familiarity with other ad platforms (Google Ads, TikTok Ads, etc.) is a plus.
Knowledge of e-commerce platforms.

What We Offer:

Competitive salary based on experience.
Flexible remote work environment.
Opportunity to work with exciting D2C brands and contribute to their success.
Professional growth and development opportunities.

Required skills

english instagram roas facebook ad copy conversion tracking meta ads hindi audience research targeting strategies campaign performance data pixel setup custom event tracking

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